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Burn The Fat, Feed The Muscle
Affiliate News Archives May 2006



May 23nd 2006, 3:13 pm:
Mission Abdominals, Final Briefing (#4):
Last mailing added

Wednesday, May 24th is the last day of the Mission Abdominals promotion. Usually the best sales are racked up on the last day of a promotion due to the urgency factor, so early on Wednesday the 24th is the ideal time to send a solo email if you haven't mailed yet, or to send a last chance mailing

Below you will find the last chance mailing which you have permission to copy and send to your lists. Best time to mail is as early on Wed 24th as possible. Remember, your commission rate will be 60% through the end of the promotion before going back to the regular 51%.

Thank you for helping to make this promotion a success! I will keep you posted about the new product releases that are scheduled for this summer (including a new ebook, a new audio program and the Burn The Fat members-only site), which will provide even more great income opportunities for you.

Sincerely,

Tom Venuto,
Author & Affiliate Manager, Burn The Fat, Feed The Muscle

###

Wednesday the 24th is the last day on the special 3-day promotion where you can get the e-book, “MISSION ABDOMINALS” f-r-e-e at www.burnthefat.com

“Mission Abdominals” is 54-page e-book transcript of an exclusive interview by David Grisaffi, who is widely known as “the abs guru” with fat loss expert Tom Venuto, who is best known as the author of the #1 best-selling book, Burn The Fat, Feed The Muscle,

If you’ve ever been confused by conflicting advice about cardio, abdominal exercise or nutrition, or if you’ve ever been “scammed” by bogus supplements, diets or exercise gimmicks, then Mission Abdominals is an absolute must-read.

You will not only learn how to save money and avoid exercise and weight loss scams, but also how to safely and naturally slash your body fat level and develop great abs that will be admired and envied on the beach, at the pool or in the gym.

Here are just a few of the amazing and revealing facts you’ll discover inside “Mission Abdominals’:

  • Why you could be damaging your metabolism and setting yourself up for weight gain if you take appetite suppressants for weight loss
  • A diet product that the FDA and FTC have sued numerous companies over and declared neither save nor effective, but which still sells by the mega millions (are you blowing your money on this scam?)
  • The 7 red flags that instantly expose diet and weight loss frauds that could save you a fortune in money and a lifetime in effort
  • The truth about the cortisol and belly fat connection
  • A dirty trick supplement companies use to get you to pay more money for fat burning pills that aren’t even proven to work
  • Why Hoodia Gordonii is so hyped and what the scientific research says about this popular supplement
  • The most overlooked cause of low back pain and what exercises you must do to fix it
  • 9 exercises that will increase your core strength and balance out your abdominal development while preventing injury at the same time
  • How your body type influences your training program and why training wrong for your body type may be the reason you are not losing fat
  • The 4 critical factors when deciding what type of cardio program to use for maximum fat loss
  • Finally – an end to the interval training versus steady state cardio debate
  • The truth behind the cellulite scams, what cellulite really is, and how to get rid of it
  • Secrets to breaking fat loss plateaus – including when you should actually work out less in order to burn fat more!
  • The dark side of conventional low carb diets and a simple trick to make a low carb diet safer, easier to follow and more effective
  • Why eating low fat snack foods – even whole grain, low sugar snacks – can still make you fat
  • Here’s the deal:

    From now until Midnight (PST), May 24th, you can get a copy of the Mission Abdominals interview absolutely f-r-e-e when you purchase the Burn The Fat, Feed The Muscle e-book from http://www.burnthefat.com.

    Burn The Fat is definitely “the bible of fat loss” and if you don’t have a copy yet, then this is a better opportunity than ever because you will get the Mission Abdominals ebook as a bonus along with the Burn The Fat program.

    This offer expires on Wednesday, May 24th at midnight PST and it will not be available again, so I highly recommend you visit the Burn The Fat website now and jump on this great deal while you still can. Here’s the link again:

    www.burnthefat.com

    ###




    May 22nd 2006: Mission Abdominals Briefing #3:
    Mission is underway...Additional solo email added

    The Mission Abdominals promotion successfully launched today and many affiliate "agents" have already mailed. We cannot guarantee specific sales or conversion numbers for you, but we can say that sales so far are already several times the normal rate, both for affiliates who have mailed and for our own "house lists."

    If you have a mailing list and you have not mailed yet, we have added another solo email so you now have two to choose from, or you can write your own. The 2nd solo mail is printed below. There will be one more mission briefing within the next 48 hours, which will include a last chance email for wed 24th on the last day of the promotion.

    ###

    -----------------------------------------
    MISSION ABDOMINALS
    3 KEYS TO 6-PACK ABS
    -----------------------------------------

    A woman recently wrote in to a popular fitness website's Q & A column and said she would do anything to have a body like Miss Fitness Olympia, Monica Brant.

    The very next day, another woman e-mailed and said, “I wanna look like Demi Moore, Sheryl Crow, Halle Berry or Jennifer Aniston, NOT Miss Olympia.”

    A 19 year old said he wanted to get huge, absolutely massive muscles – like the pro bodybuilders.

    Other guys say they don’t want to get too big – they want to fit into their business suits nicely and they just want a few inches off their waist, and that “Men’s Fitness” look.

    I’m not sure what your idea of a “perfect body” looks like because everyone has different goals and different standards of physical attractiveness.

    But there’s one thing that everyone wants …

    ABDOMINALS!

    I’ve never met a single person, male or female, young or old, who didn’t want a lean, flat stomach with a “six pack” of abs.

    Abs are the one “defining” part of the body considered universally attractive and desirable… abdominal flab is always an unwanted guest.

    Ironically, getting great abs is the one goal that seems to elude most people.

    How many people do you know – maybe even yourself – who have successfully reduced their body fat percentage, taken in their belt a few notches, dropped a few pounds, and yet they STILL don’t have that rock-hard, flat-stomach six-pack look?

    When you flip through the fitness magazines, you see awesome abs everywhere, but when you go to the beach, the pool or the park in the summer, how many sets of six pack abs do you actually see in public?

    You have to agree – a truly impressive set of six pack abs is a rare sight.

    Why is it so hard to achieve the ripped abs look, and how do you get it? There is an answer...

    Most people are either going about it completely wrong, or they are on the right track, but their approach is incomplete.

    The first place they stumble is that they believe ab exercises alone will get them a six pack. Ab exercise strengthens and develops the muscles but it does not necessarily remove the body fat.

    You could have great abdominal muscle development, and strength, but if your body fat is too high, then you still will not be able to see them.

    This is because most of your fat is “subcutaneous” – which means the fat is stored right UNDERNEATH your skin, but right ON TOP of your muscles – covering up your muscle definition.

    A good example of this is when a bodybuilder “bulks up” after a competition, gaining excess fat. This bodybuilder already has impressive muscle mass and abdominal development. The muscles are still there – underneath - but when they get covered up with fat they’re no longer visible.

    ------------------------------------------------------------
    So, the #1 key to getting great abs is body fat reduction.
    ------------------------------------------------------------

    If your body fat is not low enough, you will never see your abs. You need a method for reducing body fat to a level low enough that allows your abdominals show through.

    The ideal fat reduction method must include nutrition, cardio training and strength training.

    Ask yourself, are you leaving out any one of these critical components?

    Are you dieting without exercising? Are you doing cardio, but not weight training? Are you training hard, but eating poorly?

    If you answered yes to any of these questions, then you are going to have difficulty getting the six pack abs look until you get all three into place at the same time.

    ------------------------------------------------------------
    Key #2 is to diet properly in a manner that is hormonally and
    physiologically correct, in order to make sure you avoid hitting
    a fat loss plateau.
    ------------------------------------------------------------

    It’s common to get great results when you first start a program, but then you hit a fat loss plateau within 4-12 weeks where fat loss slows down or stops completely.

    Sound familiar?

    This happens because there is a lag time before your body recognizes a severe calorie deficit and when it does, your body fights back to maintain homeostasis.

    Once your body starts getting clear signals that there’s a food shortage, your metabolic rate will decrease. Fat burning hormones like leptin and thyroid will also decrease and the appetite center in your brain will get turned up full blast.

    This explains from a physiological point of view, why “the last 10 pounds” is such a drag to lose – it’s because your body goes into “starvation mode” before you get lean enough to see your abs.

    How do you avoid starvation mode? Simple – don’t starve yourself! Most conventional diet programs are based on extreme calorie restriction, which almost always works in the beginning, and almost never works for long. There are exceptions. For example, the entire Burn The Fat, Feed The Muscle program is based on this premise:

    It’s better to burn the fat than to starve the fat (eat more, burn more)

    ------------------------------------------------------------
    Key #3 to 6-pack abs and the body you want is to use the right
    combination of cardio and strength training.
    ------------------------------------------------------------

    There are three different types of training you must do to get great abs.

    One is cardio vascular training to assist with the fat burning process.

    The second is weight training - for your entire body – which will increase lean body mass. Lean muscle is the engine that drives your metabolism.

    The third is the specific abdominal exercises.

    Ab exercises alone don’t work.

    Diets alone don’t work.

    “Diets don’t work” is more than a cliché, it is a physiological truth. Exercise combined with nutrition is the answer, not one or the other.

    When I first read the Burn The Fat, Feed The Muscle program, I noticed that it was based on on all three of these keys… plus the motivational tools you need to put these keys to work in your life. For long term success, you can't just diet and you can't just exercise, you need a program that has both.

    When you add the “mental training” component, which includes setting goals properly, visualizing, and focusing your mind on what you want (not what you want to avoid), this gives you the motivation to stick with your exercise and nutrition program more easily and consistently.

    And there you have it… the fat burning, ab revealing formula.

    I’m not sure if you're familiar with the Burn The Fat program or not (it's very popular online), but if not, then please keep reading because this is a better time than ever to start a fat burning program that gives you all three keys to six pack abs.

    For the next three days only, The Burn The Fat, Feed The Muscle program is being offered with a brand new, never-before-advertised bonus.

    Here’s the deal:

    David Grisaffi, who is widely known as “the abs guru,” recently did an interview with Tom venuto, author of Burn The Fat Feed The Muscle, on the subjects of fat loss and abdominal training and they've just released it in a brand-new and exclusive report called…

    "MISSION ABDOMINALS"
    For more details, read on, or visit this page
    http://www.burnthefat.com/

    This Mission Abdominals interview transcript is published in a professionally designed and edited 54-page e-book format (suitable for printing), and has tons of great information about nutrition, supplements, weight training, cardio, core training, abdominal exercise and a lot more.

    After reading Mission Abdominals, you will understand not only how to protect yourself from gimmicks and rip offs, but also how to slash your body fat level and develop great abs that will be admired and envied on the beach, at the pool or in the gym.

    From now until midnight, Wednesday the 24th, you can get a copy of the Mission Abdominals interview absolutely f-r-e-e when you purchase the Burn The Fat, Feed The Muscle e-book

    Here's the special link that will take you to the 3-day promotion where you can get Burn The Fat and Mission Abdominals:

    http://www.burnthefat.com/

    PS Remember – this expires on Wednesday, May 24th at midnight PST… The clock is already ticking!

    ###

    NOTE: IMPORTANT: remember to insert your clickbank hoplinks!




    May 20th 2006: Mission Abdominals Briefing #2 - Solo email and sales copy ready for May 22nd to May 24th promo

    Mission Summary & Instructions: On Monday May 22nd through Wednesday, May 24th, the Burn The Fat, Feed The Muscle ebook is being offered with an additional limited time bonus report called "Mission Abdominals." This bonus is a 54 page PDF e-book that is a transcript of a new and exclusive interview conducted by David Grisaffi with Tom Venuto, focusing on the subjects of fat loss, dieting and abdominal training.

    As a Burn The Fat affiliate, you can participate in this promotion by sending an email to your newsletter list, informing your subscribers about the special offer, which can be summarized as follows: "Purchase the Burn The Fat ebook for $39.95 and get the Mission Abdominals bonus report for free."

    During this 72 hour promotion, the commissions paid to affiliates will increase from the normal 51% to a special rate of 60%. When the promotion is over, the comission rate will go back to the normal rate of 51%

    As promised in the first mission briefing, below you will find a sample solo email that you can use for promoting this offer. You have permission to copy and paste this solo email word for word, however, I strongly recommend that you consider using this email as a sample or "template" and using it for ideas to write your own.

    Because so many other affiliates have also accepted this mission, if there is overlap on the mailing lists, then many people will receive the same email from different sources. That's why it is always best to personalize and use your own voice. This sample email should make your customized mailing much easier to write.

    Below, you will also find a list of "bullets points" that list some of the benefits and content contained in the Mission Abdominals interview transcript that is being given away with the purchase of Burn The Fat, Feed The Muscle between May 22nd and May 24th. You can use these bullet points when writing your own personalized email or sales copy for the promotion.

    Many people may not receive your first email, or they may receive it and not read it, or they may receive it, read it and not act on it. Marketing tests have shown that you can usually generate an additional 50% more sales by sending a second "last chance" email on the last day of a promotion. We will be posting one more briefing here in the affiliate area that will include a sample "last chance" email that you can send on Wednesday, May 24th.

    PS FYI: You also have permission to download the Mission Adbominal jpg cover images on this webpage for use in your promotion if you will be using HTML email or web pages




    Mission Abdominals Solo E-mail #1

    Instructions: Send this email or your customized version of this email as early as possible on Monday, may 22nd, the first day of the promotion. A suggested subject line is: Mission: abdominals

    ###

    NOTE: Remember to replace the URL's with your clickbank hoplink

    [Name],

    When you “eavesdrop” on a conversation between a top abdominal and core training expert and a top fat loss and bodybuilding expert, you can learn some fascinating and amazing things about getting lean and getting yourself into top shape fast, or even getting totally “ripped” with six pack abs.

    David Grisaffi, who is widely known as “the abs guru” and Tom Venuto, who is well known as “the fat loss guru” and author of the #1 best-selling diet ebook, Burn The Fat, Feed The Muscle, have just released a red-hot, brand-new and exclusive interview called, “Mission Abdominals.”

    The best part is: You can get a copy of the interview for f-r-e-e, for 72 hours only during a special promotion. (Yes, there IS a “catch”, but if you want great abs, it’s all good news for you, so read on to find out more…)

    This Mission Abdominals interview transcript is published in a professionally designed and edited 54-page e-book format (suitable for printing), and it has tons of great information about nutrition, supplements, weight training, cardio, core training, abdominal exercise and a lot more.

    For anyone who has been “scammed” or “taken” by bogus supplements, diets or exercise gimmicks, or for anyone who is confused after hearing conflicting advice about cardio training, abdominal exercise or nutrition, then Mission Abdominals is an absolute must-read.

    The list of 7 red flags of a weight loss scam alone could save you a small fortune, and you will be stunned when you see which popular supplements and diets get knocked off the list because they’re not even supported with any scientific research, even though they sell to unsuspecting consumers by the millions.

    The answers revealed in this eye-opening resource are so candid and brutally honest that you may be shocked and astonished as you read it.

    More importantly, after reading Mission Abdominals, you will understand not only how to avoid gimmicks and rip offs, but also how to slash your body fat level and develop great abs that will be admired and envied on the beach, at the pool or in the gym.

    Here’s the deal:

    For the next 72 hours only, from Monday the 22nd to Wednesday the 24th, you can get a copy of the Mission Abdominals interview absolutely f-r-e-e when you purchase the Burn The Fat, Feed The Muscle e-book from www.burnthefat.com

    I own a copy of Burn The Fat, Feed The Muscle myself and I can’t recommend it highly enough. It’s not at all surprising that it has been the #1 ebook for three years straight with people on the program in 133 countries.

    Burn The Fat is definitely “the bible of fat loss” and if you don’t own a copy yet, then this is a better opportunity than ever because you will get the Mission Abdominals interview f-r-e-e with your Burn The Fat order.

    This special offer expires on Wednesday, May 24th at midnight PST. You can’t get this Mission Abdominals report anywhere else and you can’t get it after this offer ends, so I highly recommend you visit the Burn The Fat website now and jump on this great deal while you still can. Here’s the link again:

    www.burnthefat.com

    ###




    Bullet Points for use in Mission Abdominals Sales copy

    Instructions: You have permission to use any or all of these bullet points in your sales copy or marketing materials during the Mission Abdominals promotion. These Bullet points describe the benefits and contents of the Mission Abdominals report. You can use some of these, all of these or none of these. These are simply provided for you to use at your discretion in your promotional sales materials.

    • Why you might be damaging your metabolism and setting yourself up for weight gain if you take appetite suppressants for weight loss
    • A diet product that the FDA and FTC have sued numerous companies over and have declared neither safe nor effective, but which still sells by the mega millions (are you blowing your money on this scam?)
    • Why you are being given totally conflicting abdominal training advice even from qualified, certified trainers and how to know whose advice to listen to
    • The 7 red flags that instantly expose diet and weight loss frauds that could save you a fortune in money and a lifetime in effort
    • The truth about the cortisol and belly fat connection
    • A dirty trick supplement companies use to get you to pay more money for fat burning pills that have never even been proven to work
    • Why Hoodia Gordonii is so hyped and what the scientific research says about this popular supplement
    • The truth about the machines versus free weights debate
    • A huge mistake in bodybuilding workout programs that you might be getting away with now, but which can lead to devastating injuries months or years from now
    • The most overlooked cause of low back pain and what exercises you must do to fix it
    • The facts about how effective crunches really are
    • 9 exercises that will increase your core strength and balance out your abdominal development while preventing injury at the same time
    • Why bodybuilders need to approach cardio and weight training differently
    • How your body type influences your training program and why training incorrectly for your body type may be the reason you are not losing fat
    • The 4 critical factors when deciding what type of cardio program to use for maximum fat loss
    • Finally – an end to the interval training versus steady state cardio debate
    • 7 highly effective and powerful training tips to help eliminate lower back pain
    • The truth behind the cellulite scams, what cellulite really is, and how to get rid of it
    • Secrets to breaking fat loss plateaus – including when you should actually work out less in order to burn fat more!
    • How lean you must be in order to get the six pack abs look and how to know when your body fat is too low and becoming a health risk
    • The dark side of conventional low carb diets and a simple method to make a low carb diet safer, easier to follow and more effective
    • Why eating low fat snack foods – even whole grain, low sugar, trans fat free snacks – can still make you fat
    • How your hormones influence your body fat and level of muscularity
    • The correct way to use the Glycemic Index (GI)
    • Organic foods: Are they worth the extra expense or not?
    • What the legitimate health, fitness and scientific organizations say about detoxification
    • What food intolerances and and food allergies have to do with bulging bellies



    May 18th 2006: Mission Abdominals Top Secret Briefing

    To: Burn The Fat Agents (affiliates)
    From: The FBE (Fat Body Eradication) Agency
    Code Name: Mission: Adbominals
    Mission Date: Monday, May 22nd through Wednesday, May 24th




    Attention Burn The Fat Affiliate agents:

    Your mission, should you choose to accept it, is to help eradicate public health enemy #1: body fat, and to receive generous, above normal commissions for successful completion of your mission. Here's how...

    First, you will receive another briefing from the agency director within the next 48 hours, providing you with the instructions and gadgets you need to complete your mission. Sorry, no Aston Martin Vanquish will be provided on this mission…

    However, you will receive the standard issue solo email that you can send to your suspects, unless you choose to write your own.

    Second, on Monday, May 22nd, the first day of the mission, you will infiltrate the email boxes of potential suspects to alert them about the top secret formula that eradicates body fat.

    As you already know from previous missions, the formula for eradicating Body fat is found in the ebook, Burn The Fat, Feed The Muscle (code name: BFFM)

    In this solo email message, you will also inform your suspects of a time sensitive special offer: If they purchase BFFM between Monday, May 22nd and Wednesday May 24th, they will not only receive BFFM and all the regular bonus reports, they will also receive a brand new, top secret bonus report called, MISSION ABDOMINALS (see photos), a 50 page PDF interview transcript which will teach them:

    TOP SECRETS to six pack abs
    THE TRUTH ABOUT diet scams and rip offs
    CONFIDENTIAL muscle building maneuvers

    Note: Spamming will result in having your license to email revoked and you will be terminated from the agency and all future missions.

    Third, you may wish to send a second email message to any potential suspects requiring body fat eradication, on the last day of the mission (May 24th), to make sure every target has been contacted (your first transmission may have been jammed by enemy devices such as email blockers and spam filters… or, your targets may not have read the first one).

    Because this is such an important mission, you will not be receiving your normal affiliate agent pay of 51% commission. For the duration of the 72 hour mission, you will receive special pay of 60% commission.

    This promotion will self destruct at midnight, Wednesday, May 24th, 2006 and then regular agent pay of 51% will resume.

    You will be contacted on a secure channel with further instructions tomorrow

    Good luck on your mission.

    PS. If you are an active "agent" who has successfully completed a previous mission (by selling Burn The Fat, Feed The Muscle ebooks), if you have a mailing list, AND if you agree to accept next week’s mission, you may be eligible to receive a copy of the MISSION ABDOMINALS report (PDF 50 pages) which will be given away during the 72 hour promotion May 22nd to May 24th. To get a preview copy to help you write your solo ad, send an email to customerservice@burnthefat.com with the following code in the subject line:

    I accept the mission, send me the report

    In the body of the email, include your full name, your clickbank nickname, your website name and your pledge of intent to participate. Mission headquarters will then promptly send you a copy. Please note: it is illegal to give away these copyrighted reports. These are NOT viral giveaway reports. The ONLY way anyone else can get this report is by purchasing BFFM next week between the 22nd and the 24th.

    PPS If you have any questions about this mission, the agency director will respond to inquiries on this private channel: tomvenuto@burnthefat.com. Over and out.






    Affiliate News Archives:

    April 2006




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