Burn The Fat, Feed The Muscle
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BREAKING NEWS: 4 DAY BONUS PROMOTION: NOV 20th, 2011
Promote The Burn The Fat "Muscle-Feeding Recipes" Promo
From Nov 20th To Nov 23rd & Earn CommissionsOn Sales Up to $156.95...
Plus Win New Kindle Fires & Cash Prizes In the Affiliate Contest...
Conversions Skyrocket During This Once A Year Event...
On November 17th, 2011 we opened up our 5th season of the Burn the Fat Challenge, a body transformation contest that runs 49 days over the holidays. Our sales copy has already changed to show the added bonus: contest entry and a chance to win a trip to Maui.
Opening the Burn the Fat Challenge contest was "PHASE I" of our November promotion.
Phase I was a huge success - there were 1,024 comments on the Burn the Fat Blog this week almost purely from our house list traffic alone, showing how much interest there is in this!
Our sales have already jumped and you can see our gravity is in the top 3 overall of all clickbank products in the health and fitness category, proving how popular we are.
Sales have at least doubled every year we've run this contest in the past (who wouldn't want to win a trip to Maui for getting in shape)?
This year, we've added something new and extra during our contest week, specifically designed to lift response for our affiliates:
That's PHASE II, where we OPEN UP THE FLOODGATES. It starts Sunday the 20th, and this is where YOU come in...
We're running One of our famous 3-4 day bonus promotions
(some people today call it a "cash machine")
Until November 23rd, we are adding a NEW, extra bonus - the "muscle-feeding, fat-burning" recipe book with purchase of Burn the Fat, Feed the Muscle. That means there are TWO bonuses during this promotion (a free ebook and free contest entry).
Our transformation contest opened earlier this week, on November 17th and some affiliates already started promoting the contest. But the BIG promo - the 4 day cash machine - will start on November 20th, 2011. That's when most affilaites are jumping in.
The new recipe book bonus has been added to sales page and includes the following offer:
OFFER SUMMARY: "Purchase the Burn The Fat ebook by Wednesday, November 23rd
and you'll get my new "fat burning, muscle-feeding recipe
book" (beta edition) free. You'll also get free entry in the
Burn the Fat Challenge body transformation contest
where you can transform your body in 49 days and win
an all expenses paid trip to Maui Hawaii! Thats TWO great
bonuses when you invest in Burn The Fat, Feed The Muscle today."
That's it - it's a simple offer: Buy burn the fat, get a free ebook with it (and entry into the contest with a chance to win a Maui vacation).
LESSONS WE'VE LEARNED TO MAKE YOU MORE MONEY
We've run our body transformation contest 4 times before and our house sales go through the roof every time (our customer list and our house list of "warm" leads). Our contest is held at our membership site - the Burn the Fat Inner Circle.
Most affiliates see big boost in ebook sales too, during our contest week, even if they don't lift a finger. The contest alone has always increased our conversion rate in the past on all traffic.
Many affiliates also see a significant number of inner circle membership sales (upsell, side-sell and back end commissions upwards of approx $70+), plus ebook sales, so there are multiple commission opportunities.
However, promoting "membership" or asking someone to "join" is usually not the easiest front end sale when you are promoting to cold traffic that is unfamiliar with the author Tom Venuto or the brand, Burn the Fat.
It's better to just sell the burn the fat ebook, and the membership just comes along as a bonus (or let the upsells just roll in automatically after the ebook sale is made).
We've also discovered for four seasons of past experience that promoting the transformation contest lifts response rate, but alone, it is not as effective as a free bonus offer that is more instant-gratification oriented (such as our free recipe book).
Let's face it, ebooks sell. There are million dollar best sellers in the clickbank marketplace, but there are no contests or front-end membership sites (that we know of) in the clickbank best seller list.
So why not sell the ebook AND give another ebook as a free bonus? That's exactly what we are doing this time and what we've done most successfully in the past.
The free ebook promotion format is tried and tested for affiliates so that is the primary front end offer (though we have to admit, we are secretly hoping that promoting TWO free bonuses this year - the book and the contest at the same time), will jack up your sales and conversions even higher than the bonus ebook alone).
AFFILIATE CONTEST: MAKE EXTRA MONEY AND WIN GREAT PRIZES
Here's another reason to promote this week: there's an affiliate contest and we've set this up so almost anyone can win. Whether you're a brand new Burn The Fat affiliate or an experienced marketer with a high traffic website and large mailing list, there's a lot up for grabs here. Make even 5 sales and you're in the running.
There are three ways to win in this affiliate contest...
1. Total Sales Contest - The top three affiliates who make the most sales during the 7-day promo will be awarded cash prizes and Kindle Fires (based on Clickbank net earnings).
1st place: $1,000 and a kindle fire
2nd place: $750 and a kindle fire
3rd place: $500 and a kindle fire
2. Referral Contest - All affiliates who send us 1000 or more hops during the 4-day promo will receive an additional cash prize just for the referrals (regardless of how many sales). Also, whoever sends the most hops overall, will also receive an additional cash prize. See below for the payout structure...
all affiliates:
10,000+ hops: $1000 cash prize
5,000+ hops: $500 cash prize
2,500+ hops: $250 cash prize
1,000+ hops: $100 cash prize
Most total hops out of all affiliates: extra $500 bonus
* Read our affiliate agreement and clickbank's affiliate agreement. Any promotional methods which violate our affiliate agreement, clickbank's affiliate agreement or which break any laws will disqualify you from the contest, and get you reported to clickbank (and possibly to the authorities).
3. Random drawing - All affiliates who make at least 5 sales will get entered into a random drawing. 5 lucky affiliates will be chosen and each will win a kindle fire (or cash equivalent).
Why all the kindle fires? This is BURN the fat... we like FIRE!
As I mentioned, any affiliate who can make a measly 5 sales can win. But since this is the biggest lineup of affiliate prizes we've offered in a long time, I have a feeling that some of our affiliates may be eyeing those top three prizes and it might get a little crazy over the next 4 days. We'll keep you informed of the contest standings as we go along.
The best way to promote is to send at least two emails - one initial notice and one last chance notice. Anything less than 2 emails leaves huge amounts of money on the table (half or more of your rightful commissions). Remember human nature: people respond to "last chance" as if someone yelled "FIRE!"
My philosophy as both a product vendor and an affiliate myself is that if you start converting and selling really well after your first mailing, run with it. Mail 3 times, maybe even four times.
Solo emails and marketing tools will be providing on this page before the offer goes live. Suggestion: Get a leg up on the competition and write your own promo materials early.
We are here to help you with crafting your sales pitch - your own personal email is better than everyone copying and pasting a generic email. Also lately, we've noticed that the emails can be short and sweet - all you have to do is get the click through and our page and great limited-time offer will do the rest.
FANTASTIC AND SUPER SIMPLE ANGLE FOR YOUR EMAIL: "Most people get fatter over the holidays. Here's how to burn fat and get leaner over the holidays while enjoying sinfully delicious (and healthy) food at the same time!"
In summary: send traffic to www.BurnTheFat.com from Sunday November 20th to November 23rd to take advantage of the special bonus offer and high sales and conversions*. Use your regular hoplink:
You have until November 23rd at midnight PST. The clock is ticking...
Sincerely,
John Sifferman
Affiliate Manager
www.BurnTheFat.com
P.S. If you have any questions or would like some personal assistance or custom marketing tools, please contact me.
P.P.S. Most affiliates should send traffic to the main page as usual because our past experience has shown us 4 for 4 times that mailing to the ebook sales page works better than mailing to the contest info page. However, every year, we DO have affiliates who want to promote the contest (sometimes they just want to recommend something motivational for their followers - our contest is AMAZING! it is currently the premier body transformation contest on the internet).
So, if you have a mailing list that is familiar with body transformation contests (burn the fat challenge, body for life, etc), or if your list is likely to be familiar with the product brand, BURN THE FAT, or the product author, Tom Venuto, OR if you simply WANT to promote the transformation contest for any reason, then YES - you CAN promote the contest directly. We have special landing page hops for that:
OPTIONAL: Promote the contest directly (sells the ebook and the memberships): Landing page:
http://www.burnthefat.com/holiday_challenge_2011.html Your custom Hoplink:
http://cbaffid.burnthefat.hop.clickbank.net/?page=holiday_challenge_2011
OPTIONAL: Promote the inner circle directly (sells the membership and contest and upsells the ebook): Landing page:
http://www.burnthefat.com/innercircle Your custom Hoplink:
http://cbaffid.burnthefat.hop.clickbank.net/?page=inner_circle
* Read our earnings disclaimers: NO assurances of sales, commissions, performance or conversions can be made.
* Some restrictions may apply. Affiliate contets must be legal in your country, province, county, state and city.
Solo Emails For November 2011 Burn the Fat Holiday Promotions
If you want to use a customized solo email that promotes the Burn the Fat ebook, and also promotes the limited time special bonuses (free fat-burning recipe book and free transformation challenge entry), you can use the new solo emails below:
FIRST SOLO E-MAIL VERSION #1 TO PROMOTE HOLIDAY CHALLENGE EVENT AND BONUSES: This version promotes the holiday challenge and holiday promotion, without going too into depth about the Primary product. Feel free to customize or edit this. This one is new, and not tested yet, but we think this is a strong one. Read it and you can decide.
Subject line suggestion:
FIRST SOLO E-MAIL VERSION #2 TO PROMOTE EBOOK AND HOLIDAY BONUSES: This is a long version of the first email. The purpose is to give more pre-sell the burn the fat, feed the muscle ebook. Might be helpful to people who might not be familiar with the program or the author, and then to entice with the special 2 bonus holiday offer. Variations on this email have been tested successfully before. Feel free to customize, edit or shorten this as you see fit.
Subject line suggestion:
FIRST SOLO E-MAIL VERSION #3 "FAT LOSS MIRACLE" TO PROMOTE HOLIDAY CHALLENGE EVENT AND BONUSES: This is the email we sent to our house list on Saturday. It practically blew up the shopping cart there were so many sales. Tom said he has never woken up in the morning and seen so many sales in clickbank come in just overnight. This was written in Tom's voice for his own house list, so at first we weren't going to post this as an affiliate solo email. We thought about re-writing it, but then we figured, If you want to see if it works as well for you as an affiliate as it did for our house list, why don't you just quote Tom? So there is an intro paragraph - suggestion included, or write your own -- then Toms "CHALLENGE" email, then you sign off. Thats it.
Please note: We sent this out in HTML and all the lines where you see the arrow pointing to the text was hyperlinked to the sales page. Example:
NEWSFLASH: NOVEMBER AFFILIATE CONTEST WINNERS ANNOUNCED!
First I'd like to thank every affiliate who promoted Burn the Fat dot com in November. Our 5th season of the burn the fat challenge contest was another massive success and our readers "ate up" the recipe book bonus!
Second, we'd now like to congratulate the winners of the affiliate contest...
We know most of our affiliates personally, so if we had personal contact information, we have already notified those winners via email. However, if you see your name on the winner's list and you have not been contacted yet, please contact us at your earliest convenience to collect your winnings:
Burn The Fat, Feed The Muscle
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News Archives
NEWS - SEPT 26 2011: BEST DAY OF SALES IN MONTHS FROM NEW ARTICLE LANDING PAGES
Tom is at it again and wrote up a killer landing page that produced the best day of sales that we've had in months. Even some super-affiliates took notice and have already jumped at the opportunity to promote it while it's still fresh and conversions are high.
Here is the new landing page, which covers a very popular subject about how to get ripped:
John Sifferman
Affiliate Manager
www.BurnTheFat.com
NEWS: JUNE 2011: MAY 2011 AFFILIATE CONTEST WINNERS ANNOUNCED!
I'd like to thank every affiliate who promoted Burn the Fat dot com in May. We had the 2nd best month of the year, behind only January (which incidentally, was our best month in about 3 years!)
Our 4th Burn the fat contest launch was a massive success. The contest runs all summer long and at the end we will have another huge set of body transformations to proudly display (alltogether there we've had approximately 4,500 before photos uploaded!)
Second, we'd now like to congratulate the winners of the IPAD MADNESS affiliate contest...
We know most of our affiliates personally, so if we had personal contact information, we have already notified those winners via email. However, if you see your name on the winner's list and you have not been contacted yet, please contact us at your earliest convenience to collect your winnings:
Please note: We are based in the United States and we may not be able to ship ipads to every country. If there are any apple company shipping restrictions, we will happily provide you with the cash equivalent of the IPAD for your prize (then you can go buy your IPAD locally.... or.... just go on a cash spending spree!) Enjoy!
BREAKING NEWS: MAY 18TH, 2011
Promote Burn The Fat May 19th To May 25th & Earn
75% Commission Payouts With Sales Up to $136.95...
Plus Win IPADS & Cash In the May Madness Affiliate Contest...
Conversions Skyrocket During This Once A Year Event...
This promotion only comes around once a year.
Starting on May 19th, 2011, the www.burnthefat.com homepage will be showcasing a rare bonus offer for all customers who purchase the ebook: Entry into The Burn the Fat Body summer transformation contest. We are sending the winners to Maui! (see Maui video below).
This will be similar to our previous blockbuster 3-day promos, with the urgency-building countdown and extra sales copy to explain the limited-time bonus offer.
What's different about THIS promotion is that it will run for 7 days because that is the length of the registration window to enter the contest. That means clickbank affiliates have a full 7 day window to promote this.
Commissions pay out at 75%, but that's not all. Our contest is included with purchase of either one of our products - the Burn the Fat ebook or the Burn the Fat Inner circle membership site. Burn the Fat memberships can now be sold through clickbank.
With the bundled ebook + membership product upsells the comission potential is through the roof during this 7 day period:
Get paid on these products May 19th to May 25th with 75% payout:
$39.95 - Burn the Fat ebook
$59.95 - Burn the Fat ebook deluxe edition (1st upsell/ before cart converts 35-40%)
$57.00 - 6 month membership to Burn the Fat inner circle
$96.95 - 6 month membership + Burn the Fat ebook
$97.00 - 1 year membership to Burn the Fat inner circle
$136.95 - 1 year membership + Burn the Fat ebook
$24.97 - motivation program (2nd upsell / 1 click upsell / after cart)
Our sales page conversion rates have been higher than they have since our video letter first debuted, due to a series of split tests we did earlier this year. Some of our affiliates who pre-qualify and send highly targeted leads are converting in the double digits.
Conversions have jumped again this month due to our pre-launch marketing for the Body Transformation contest. We expect higher conversions in the week ahead due to the urgency factor.
Theres even more! The May Madness affiliate contest is STILL running - all the way to the end of the month. The top affiliates will win FREE IPADS and cash, and 1 affiliate will win an IPAD in a random drawing. (see below for more info).
OFFER SUMMARY: The offer is simple: "Buy Burn the Fat - the Top selling fat burning formula since 2002... the only fat loss system created by a bodybuilder that's proven by 20 years of results for regular people! And, with your purchase get FREE entry in the Burn the Fat challenge body transformation contest and your chance to win a trip to Maui, where you can show off your new body."
This is hands-down the best time of the year to promote Burn the Fat, Feed the Muscle. This is our 4th body transformation contest, but this year, after 3 contests-worth of trial and error, we have the formula for affiliate sales more finely tuned than ever.
In the past, we promoted the contest as the headliner, and then after selling people on winning a trip to Maui, we said the contest comes when you purchase the ebook. We also experimented with selling the membership to our inner circle up front and then said the purchase includes entry into the contest. Neither one of those was a home run.
In our last contest, we experimented with a different approach: We sold the ebook up front - business as usual - and used the entry in the contest as a bonus. BINGO! That was the best approach yet ("just sell the damn ebook").
How to Promote:
1. Promote the regular sales page ("Business as usual"). You can promote the Burn The Fat ebook during the body transformation contest week just like you normally do using a regular burnthefat hoplink which sends traffic to our main sales page at www.burnthefat.com. That's right, although it will help to pre-sell the contest and Maui prize, you can just send traffic from May 19th to May 25th any way you see fit, and our sales copy will do the rest. NOTE: The pitch on the home page will change on May 19th, when it will include body transformation contest details.
Hoplink Format For The Main BurnTheFat.com Sales Page:
http://YourClickbankID.burnthefat.hop.clickbank.net
Directs traffic to:
http://www.burnthefat.com
2. Promote the contest page directly. We have built a special sales page promoting the contest directly and has been tested with our house lists and converts beautifully on "warm leads." It may NOT be a good idea to send cold traffic to the contest page. We think it works best on warm traffic and prospects who have heard of Tom Venuto or Burn the Fat, Feed the Muscle before. At the very least, we HIGHLY recommend some significant pre-selling of the Burn the Fat ebook before sending the traffic to the contest page.
If you are a publisher affiliate who uses our articles regularly or your readers are familiar with the Burn The Fat Brand or if you can write up a really good pre-sell of the ebook and mention the contest in your pitch, its worth testing traffic right to the contest page. In fact, that is the page with the biggest payouts on memberships. There are two videos and a photo-diary of Maui that will leave anyone drooling to win the FREE trip to that tropical paradise.
NOTE: You are also perfectly welcome to include links to BOTH pages. Its hard to go wrong, because they are both sales pages.
***************Hoplink Format For contest page*************:
http://CBAFFID.burnthefat.hop.clickbank.net/?page=summer_challenge_2011
Directs traffic to:
http://www.burnthefat.com/summer_challenge_2011.html
These solos have been professionally written to be congruent with our sales video message and are well tested, but you are welcome to edit them as you see fit (provided, of course, that you abide by all affiliate agreement terms and good affiliate etiquette)
If you would like to promote the transformation contest directly, you can use the "short and sweet" email below or just send traffic as you see fit direct to the contest information / sales page.
You can also promote the contest and Burn the fat by publishing our "body composition" article which works well as an article or guest blog (with Tom Venuto's by-line)
SHORT AND SWEET SOLO E-MAIL TO PROMOTE TRANSFORMATION CONTEST
(customize this email as you see fit: you can link to both the contest promo page and the ebook sales page or you can just link to the ebook sales page)
Below you will see the home movie vacation reel of one of our past winners and the contest trailer vid... and YES! You can use these videos in your promo! Email us or just pull the source code from this page
Winner's Maui Vacation Reel Video
Burn the Fat challenge trailer video
Banner 1
Banner 2
Banner 3
Be sure to read the earnings disclaimer at the bottom of this page. We make no guarantees about sales, income, or conversions.
NEWS: MAY 1st, 2011: MAY MADNESS AFFILIATE CONTEST!
Affiliates went bonkers in January - the last time we held an affiliate contest with FREE IPADS as prizes. It went over so well, in fact, that we're doing it again this month!
This is just like our last contest, but there IS a new TWIST since our $4.95 trial promotion was just released, making it easier than ever to make more sales (more on that in a moment), but first, here are the prizes:
Every affiliate who makes at least 5 sales between May 1st and May 31st will be entered into a random drawing and the winner of the
drawing will receive a 64-gig ipad
Best part: We've just finished testing our $4.95 trial promotion and we've finally released it to affiliates (see the previous affiliate news post below for details)
Here's to a great month of sales and helping people all over the
world get leaner and healthier!
Sincerely,
Tom Venuto
Author
Burn The Fat Feed The Muscle
John Sifferman
Website Manager and Affiliate Director www.BurnTheFat.com
P.S. see the contest terms and conditions below
-----------------------------------------------
affiliate contest terms and conditions:
-----------------------------------------------
* Affiliates must obey all clickbank and burn the fat terms
of affiliate agreement. Any violation of the affiliate agreement
including but not limited to spam email or unsolicited text
messages will result in contest entry being void (and possibly
further actions)
* Contest starts May 1st, 2011.
* Contest ends on May 31st, 2011.
* Winners will be tabulated as of June 7th, 2011 for net sales (gross sales minus refunds) and winners will be posted on June 8th, 2011.
* Prizes become void if not redeemed by June 15th 2011.
* One IPAD per affiliate: 1st, 2nd and 3rd place winners not eligible for random drawing.
* If IPADS cannot be shipped due to country shipping restrictions, cash equivalent will be sent via pay pal or check
* the 4 winners will be announced (only) by clickbank name and must
contact the contest sponsor (burn the fat) to redeem prizes. Sponsor
may be contacted at: www.burnthefat.com/contact.html to redeem
prizes after winner's announcement.
* Affiliate contests with prizes must be legal in your country, province, state and or city. Contest is void where
prohibited by law.
NEWS: APRIL 29TH, 2011: FLASH ANNOUNCEMENT: $4.95 TRIALS WITH REBILLS
After nearly a month of testing to our house list, we've achieved spectacular results on our $4.95 trial promotion, which is now being offered as a front-end promotion for the first time (previously the $4.95 trial offer was used only as our exit pop up strategy).
OFFER SUMMARY: Customers are offered the opportunity to "test drive" the Burn the Fat, Feed the Muscle program on a 21-day trial basis with an initial payment of only $4.95. The customer can read, review and try the program for up to 21 days. If they choose to keep the program, they will be billed the balance of $35 after that 21 day trial period.
Affiliates will see the initial sale come in as a "re-bill" (RB) initial payment with a commission of approximately $2.15. The balance of the commission will be paid out when the customer is billed the remaining $35.00 after the 21 day trial period is over. This will show up as a "re-bill" final payment. Altogether, total commission paid will be the same as if the customer had paid in full.
Promoting the $4.95 trial offer requires a special hoplink, which will send traffic to a new landing page called "TRIAL OFFER."
$4.95 Trial offer special hoplink:
http://CBAFFID.burnthefat.hop.clickbank.net/?page=trial-offer
Sends traffic to $4.95 special offer page:
http://www.BurnTheFat.com/trial-offer.html
The best way to promote is to send a solo email, which we have provided for you on this page along with further instructions:
NEWS: FEBRUARY 2, 2011: JANUARY AFFILIATE CONTEST WINNERS ANNOUNCED!
First, we'd like to say thank you to every affiliate who promoted Burn the Fat dot com in January. We had the best month of regular (non-promo) sales that we've had in years.
Second, we'd now like to congratulate the winners of the IPAD MADNESS affiliate contest...
We know most of our affiliates personally, so if we had personal contact information, we have already notified those winners via email. However, if you see your name on the winner's list and you have not been contacted yet, please contact us at your earliest convenience to collect your winnings:
NEWS: JANUARY 28, 2011: TWO KILLER AFFILIATE LANDING PAGES THAT TRIPLED OUR NORMAL SALES
January has been a spectacular month of sales, and one of the reasons for that is because of two extremely successful landing pages that were released in the past 2 weeks. One of them just went live today, and our projected sales are 300% more than our daily average.
If you'd like to get on the wagon and promote our top-converting landing pages, then check out the landing pages section at the link below. Keep in mind, that there are only a few days left of the January IPAD MADNESS affiliate contest. There's no better time to promote than now!
Look for the two article landing pages with the title:
NEWS: OCTOBER, 2010: NEW BLOGGING QUICK-START GUIDE NOW AVAILABLE
A lot of affiliates want to make money online, but don't know how to get started. When in doubt, always start a blog. People are absolutely making money blogging, and this is one of the best ways to start your own website and begin generating a passive income. Not only that, but affiliates who do not have a blog are at a definite disadvantage - it's getting even harder to succeed without one. Learn how to create your very first blog today.
JULY 2010: NEW VIDEO SALES LETTER HAS SKYROCKETED SALES!
I'll be honest with you. I heard the claims about video sales letters - even straight from other top clickbank vendors. But as much as they caught my attention, I wouldn't have believed them if we hadn't tested it on our own product and seen the results with my own eyes.
It's true. Video sales letters work. It has almost become a cliche now... "I switched to video and my sales doubled!" But that's EXACTLY what happened.
But it takes more than just a video - it takes a great sales pitch. I've seen other vendors try it and their videos bombed. Great video sales letters start with a great video script with masterful copywriting. Because I wanted to be SURE we had a great pitch, we split tested the written version of our video sales letter against the written sales letter that was our long time control. The new pitch (in writing) won the split test by 30.9% with almost 100% confidence, after 100,000 visitors. Phase I: Success!
Then we took that same written pitch and converted it into a screen capture (powerpoint) video with voiceover. Conclusive results didn't take long. Sales SKYROCKETED - LITERALLY INSTANTLY. We achieved a BARE MINIMUM of another 66% increase across all traffic (we think it will be higher over time due to our follow up system). All together, this means our conversions AND sales have literally doubled since May. Phase II: SUCCESS!
From our meticulous and systematic testing, we know that both the message AND the medium (video) have increased our sales. It's a great sales pitch, and it's delivered in a multi-sensory media via video. And our testing is far from over. We will continue testing the video, the video page elements and the male-female segmentation landing page to lift response even higher so you make even more sales. Then the next phase will be re-vamping our opt-in and email follow up sequence to re-close prospects who didn't purchase on the first visit.
Also, the exit pop up is capturing an additional 10% of (would have been) lost sales - AT THE FULL PRICE (no down-sell). We are testing a $4.95 trial on the 2nd exit pop and that is saving even more sales (it's found business because those visitors were REALLY on the way out).
Maybe even more important, we are successfully selling to more women than ever before in our product's history (our old letter was very "bodybuilder oriented" which may have intimidated some women). It is also selling extremely well to general audience traffic and to cold and PPC traffic...
Being that google is so tempermental these days, I put up a yahoo campaign and immediately started making sales at a large profit margin. I was proud of myself, because I've never claimed to be any kind of PPC whiz. In fact, I could never make Yahoo's PPC engine work all that well for me before... but I have to confess, it didn't take a lot of skill - it was easy with the conversion rate so high and the pitch now catering to the mainstream audience.
And then there's email...
As you probably know, endorsed email promotions can raise response rates far above the page average. Below is a screenshot of the first Burn The Fat affiliate who promoted to his mailing list with a solo email and a personal recomendation for our program, sending traffic to our new sales page. You'll notice he made 1 sale in every 14 clicks - thats a 7.1% conversion rate!
I want to point out - that was ONE EMAIL! When I do promos I almost always send out two or even three emails, otherwise it's money left onthe table. I imagine if he would have mailed a second time, he might have hit 400-500 sales.
Ok, but that's only one affiliate. And he has a decent sized mailing list. And a good relationship with his subscribers. And endorsed email promotions convert high anyway. Not fair, right? Well, yeah. But... here are the conversions for our top affiliates since the new sales letter has gone active, and these are affiliates sending SEO and PPC-driven traffic:
Affiliate #1: 1 in 14 (7.1% conversion)
Affiliate #2: 1 in 143 (0.7% conversion)
Affiliate #3: 1 in 12 (3.1% conversion)
Affiliate #4: 1 in 89 (1.12% conversion)
Affiliate #5: 1 in 30 (3.3% conversion)
Affiliate #6: 1 in 28 (3.57% conversion)
Affiliate #7: 1 in 79 (1.26% conversion)
Affiliate #8: 1 in 6 (16.6% conversion)
Affiliate #9: 1 in 16 (6.25% conversion)
Affiliate #10: 1 in 9 (11.1% conversion)
This data was collected after our new sales letter was up for only one week, so I'm not going to claim these numbers are statistically significant yet, but these ARE our actual conversion rates straight from clickbank analytics.
Do not take my word for it. Send traffic and see for yourself how you convert. Your results WILL vary based on the source and quality of the traffic you send, the amount of pre-selling you do, and the relationship you have with your list, if your traffic comes from endorsed email.
Bottom line: Our affiliates are making more sales than ever - clickbank gravity proves it - we went up 31 gravity points in the first week the new sales video was up and that was BEFORE we even announced it to our affiliate list! NOW is the best time in our entire product history to promote... and we've been on clickbank since 2003!
- Tom Venuto, Author & Publisher.
PS. We are just getting started. More BIG news and new BURN THE FAT PRODUCTS to be announced very soon.
NEWS: JULY 29, 2010: NEW SOLO EMAIL MAKES ONE AFFILIATE 277 SALES - AFFILIATE VERSION NOW AVAILABLE
Did you see that image above that showed the affiliate who made 277 sales from sending one solo email? Well, now we've got an affiliate version of that same email template that is ready for you to copy and paste and send out to your subscribers.
For years, most of our affiliates immediately guessed that the Burn the Fat sales letter, which resulted in a 4 year consecutive streak at #1 on clickbank, was written by a pro copywriter. Turns out that is partially true.
Actually Burn the Fat, Feed the Muscle author Tom Venuto (who considers himself an "amateur copywriter") penned the best-selling letter himself. But yes, he had help... Best in the world: Renowned copywriter John Carlton wrote the famous "Outlaw Bodybuilder" headline and helped fine tune the copy.
John also coached Tom for over 3 years when Burn the Fat originally launched, as part of John's original elite "insiders club."
Now Tom and the Burn the Fat crew are teaming up with Carlton and his stable of writers again in 2010. No doubt, you'll be seeing the Carlton influence and you can count on this master-mind to lead to some big breakthroughs ahead. It's a great time to be on board the Burn the Fat affiliate team.
AFFILIATES NOW MAKING $49 AND $70 COMMISSIONS
In 2010, the Burn the Fat membership website (the Inner Circle) opened to all clickbank affiliates through the BURNTHEFAT product line. Commissions pay out at approximately $29, $49, $49 and $70 from a proven and tested high converting sales page.
Some of our affiliates are seeing $49 and $70 commissions without lifting a finger. We have set up our autoresponder series and back end follow up with links to this new product. Once visitors are cookied with your clickbank hoplink, you may start seeing these additional sales with no extra work.
New products always sell like gangbusters when they are first released, so don't get left behind on this! We will be announcing a formal promotion in the near future and affiliate tools are under development, but don't wait. For immediate marketing assistance, please contact me at http://www.burnthefat.com/contact.html, and put your message to the attention of: John Sifferman, affiliate manager.
NEW BANNER ADS MAKING SALES DAILY
We've just recently been putting some new banner ads to the test (we never release affiliate tools unless they're already proven) and we've been ecstatic with the results. What a difference it makes when you hand-pick a perfect image and pair it up with time-tested and proven sales copy. Our new banners are a MAJOR update in quality since our last batch was made up, and we know they are making sales both for us and our affiliates who have chosen to get a head-start by placing these before anyone else does.
Click the banner ad to be directed to the entire database!
New Affiliates: Welcome to the Burn The Fat affiliate area.
If you just subscribed to the Burn The Fat affiliate
newsletter, the first thing you should do is to go check your email to
confirm your subscription so you can get our affiliate area updates by email.
If you haven't subscribed to the Burn The Fat
affiliate newsletter yet, please take a few seconds to go to the affiliate
newsletter subscription page and take a moment to subscribe
so you don't miss out on important affiliate promotions and tips.
Special promotions are ONLY announced by email through the affiliate
newsletter and unless you confirm your subscription, you will not
receive any newsletters.
If you're new to affiliate marketing and or
clickbank, the first thing you should do is look in the upper left hand
corner of this affiliate area at the numbered links under "How To
Start." Go through steps 1 through 4, and then if you have any
questions, feel free to email me at any time.
Returning Affiliates: Welcome back to the Burn The Fat affiliate area.
If you're already an affiliate and subscriber,
then welcome back! You can use the navigation links on the left hand
side of the page to find what you are looking for - book covers,
banners, articles, affiliate marketing information and more.
Watch your email over the coming weeks for
announcements about additional promotional tools we'll be adding to
this affiliate area. We update this affiliate area often, usually once
a month. If you have any questions, please don't hesitate to contact me
personally.
Last but not least, it is very important that you read our
affiliate agreement before you begin to advertise and promote. The use
of spam or any other illegal form of affiliate advertising can result
in the termination of your affiliate account by clickbank.
Unfortunately, some affiliates have been using illegal forms of
advertising without knowing it was illegal because they didn't read our
affiliate agreement. Please note: our most recent agreement prohibits
the use of ANY form of advertising on ebay, including classified ads:
Disclaimer: Burn the fat.com makes no promises, assurances or guarantees about earnings, commissions, conversions or income potential. Results of other affiliates are provided for informational purposes only and are no guarantee that you will do as well. Your participation in the Burn The Fat affiliate program implies acceptance of all terms and conditions of our affiliate agreement. Read the affiliate agreement and earnings disclaimer here: http://burnthefat.com/affiliate_area/affiliate_agreement.html