March 5, 2010

Burn The Fat HOLY GRAIL Promo Ends Today...

We finish our Holy Grail promo today and it runs until Friday, March 5 at midnight (PST). As an affiliate you can promote the special bonus offer starting immediately and until Friday, March 5th, 2010 at midnight PST.

The offer is simple: Buy a copy of our ebook, Burn The Fat, Feed The Muscle at the regular price and get a copy of the Holy Grail of Body Transformation ebook for free ($47 value).

Below you will find two solo emails that you can send to your list to promote the Holy Grail Event.

Here are 2 action step recommendations to get you started:

(1) Mail out the 1st Solo Email. If you have an email list, you can send out the Holy Grail solo email, which is printed below. This can also be revised and used on a blog or website. We recommend a follow up "last chance" email very early on Friday. To quickly grab the text version of the first email, visit the link below.

<DOWNLOAD THE FIRST SOLO EMAIL IN A PRE-FORMATTED .TXT FILE>

(2) Earn extra commissions with one simple PS. All of our Inner Circle members will gain free access to the ebook. So, selling Burn the Fat inner circle memberships is another promotional opportunity (sign up for the Inner Circle... get the holy grail ebook with membership).

An easy way to do this is by adding a simple PS at the end of the email with a link to the Burn the Fat Inner Circle sales page. You can earn additional and higher commissions ($29. $49, $49, $70) on inner circle memberships. the hoplink for the inner circle is:
http://XXXXX.burnthefat.hop.clickbank.net/?page=inner_circle

(For more information about promoting Burn the Fat Inner Circle memberships through clickbank, visit the New Product page at: http://www.burnthefat.com/affiliate_area/inner_circle.html

(3) Publish the Promo Article on your website or blog. If you have a blog or website, you can publish the Holy Grail promo article, which is printed below. This doubles as great content for your audience and includes a much softer sales pitch at the end.

<<<DOWNLOAD THE LAST CHANCE SHORT SOLO EMAIL IN A PRE-FORMATTED .TXT FILE>>>

Long Solo Email Text Version

<<<DOWNLOAD THE LAST CHANCE LONG SOLO EMAIL IN A PRE-FORMATTED .TXT FILE>>>

Don't forget to insert your Clickbank hoplinks in all the indicated sections.

3.16% Conversion Rate Confirmed During the Holy Grail Promo

*1 out of 33 people who visit the BurnTheFat sales page make a purchase.

That's it for today.

Sincerely,

John Sifferman
Affiliate Manager, 
Burn The Fat Dot Com

Inner Circle promo materials

If you'll be using a blog or website to promote the Holy Grail event, it's also a good idea to include author photo's somewhere, too:

Images of Tom Venuto

<<<DOWNLOAD THE FIRST SOLO EMAIL IN A PRE-FORMATTED .TXT FILE>>>

or, copy and paste the solo email below:

<<<BEGIN FIRST SOLO EMAIL NOW>>>

*Don't forget to insert your affiliate links

Subject Line Suggestions:

"weird" fitness contest results

E-mail Text:

Hi (Firstname),

Almost everyone knows about the biggest loser -
that reality show/ wt loss contest on TV where
overweight people drop ridiculous amounts
of weight - like 15 or 20 lbs in a week, and
150 or 200 lbs by the time the show is over.

This past January the guys at over at the Burn the Fat
websites completed their first ever body transformation
challenge contest.

But their contest was NOTHING like the biggest loser.

In fact, Josh Ketter, the overall men's winner, and Ryan
Cochrane, one of the finalists, only lost a pound.

Now, you must be thinking, "what the heck kind of weird
body transformation contest were they running where the
winner and the finalists only drop a pound?

Well, it would seem weird if you thought that success
at body transformation meant dropping weight on the scale

But did you ever stop to think about the difference
between fat weight and muscle weight?

Think about it - if those contestants on the biggest
loser gain muscle - they get penalized, right?

Penalize someone for gaining muscle?

Shouldn't contestants be REWARDED for gaining muscle
as well as burning fat?

That's the problem with wt loss contests today and with
a lot of people in the industry in general - they are
obsessed with scale weight but they don't pay any attention
to body composition (the fat-to-muscle ratio).

Of course, some of the contestants in that contest did drop
a lot of fat - 15, 20, even 25 lbs in only 50 days. But the
person who dropped the most pounds was NOT necessarily
voted as the winner.

That explains how the judging was done - some of the winners
were rewarded because they made tremendous improvements
in their body composition, even though their scale weight
didn't change that much.

Josh lost 8 pounds of fat and gained 7 pounds of muscle
in just 50 days.  He only lost a pound on the scale because
the muscle weight replaced the fat weight.

Ryan Cochrane lost 8 pounds of fat while gaining 7.7 lbs
of muscle in 50 days. His weight hardly changed.

Sarah kensington actually GAINED a pound, from 119 to 120
but her body fat decreased from 19% to a ripped 12.6%.
Thats a 7.9 pound GAIN in lean body mass and a 7 pound loss
of body fat - remarkable for a MAN, almost unheard of for
a woman!

When you look at their before and after pictures, you
can see that even though their weight changed by less
than a pound, they TOTALLY TRANSFORMED THEIR BODIES!

How? 

They gained muscle and lost fat at the same time!

Maybe you're thinking, "wait a minute, I thought it
was impossible to gain muscle and lose fat at the same
time? Don't you need a calorie deficit to burn fat and
a calorie surplus to build muscle?"

Well, yes and no. Calories do matter, but according to
fat loss expert Tom Venuto, the guy who sponsored the
recent body composition fitness contest, it's much
more complicated than that because of things like
within-day energy balance, hormonal fluctuations and
"energy partitioning."

It was these unusual contest results that prompted Tom
to dig into the scientific research on concurrent muscle
gain and fat loss and create a new program that he calls:

"THE HOLY GRAIL BODY TRANSFORMATION SYSTEM:
How to gain muscle and lose fat at the same time"

This is not an easy goal to achieve - So I'm sorry, but
I have no miracle for you. If you're looking for magic
bullets, go elsewhere. This is a serious and very
strategic program.

Concurrent muscle gain and fat loss is the
most difficult goal to achieve.

That's why people call it the "holy grail";
because it's so elusive.

BUT MAKE NO MISTAKE: IT IS POSSIBLE.

I'm sure you've heard this subject debated ad nauseum
on discussion forums. Those debates probably left you
confused and not sure what to believe either.

This new ebook sets the record straight in
such a way that you could say it's the LAST WORD on
gaining muscle and burning fat at the same time;
it's impressively referenced with peer-reviewed
research and frankly, it just makes sense.

Tom Venuto's previous best selling ebook, Burn the Fat,
Feed the Muscle (BFFM) has become known to many
as a "fat loss bible"

http://YOURCLICKBANKIDHERE.burnthefat.hop.clickbank.net

But BFFM is designed specifically for fat loss.
what if you want to lose fat AND gain muscle?

That's exactly why this new program was created.

It's the first course of it's kind that builds
on the techniques of BFFM and teaches a system
for gaining muscle and burning fat simultaneously,
and explains the process scientifically.

If you're skeptical, I don't blame you. Even I
was skeptical when I heard about it.

But when you see BOTH; real-world case studies AND
the scientific proof, it makes you want to stop
and take a look.

Right now the 1st edition of Tom’s new HOLY GRAIL body
transformation ebook is available for just the next
3 days in limited release.

It's actually not even for sale separately yet.

What Tom decided to do was offer the holy grail
ebook as bonus with the purchase of his Burn The Fat,
Feed The Muscle ebook.

The Holy Grail ebook is available only for the
next 3 days at: 

http://YOURCLICKBANKIDHERE.burnthefat.hop.clickbank.net

(offer expires on Friday march 5th, 2010)

On March 6th, he's going to take the holy grail
course off the market for a while, to correspond
with some of his new customers and collect feedback
and case studies to incorporate in the 2nd edition.

Then the grail ebook will be officially re-released
later this year at the regular retail price.

So, this is a great opportunity to pick up Tom's
fat loss bible AND get the holy grail ebook for
fr-ree at the same time.

If you'd like to be in this first wave of people
to try this new combined muscle-building and fat
burning system, this is the ONLY way
to order at the moment:

http://YOURCLICKBANKIDHERE.burnthefat.hop.clickbank.net

Purchase a copy of Burn the Fat, Feed the Muscle
ebook, and the HOLY GRAIL body transformation ebook
comes along with BFFM for fr-ee.

Sincerely,

XXXXXXX

PS. You may have already heard of Tom's Burn the Fat, Feed the
Muscle book before, so if you already have it, the other way you
can get his new Holy Grail program is by joining the Burn the Fat
Inner Circle - all members there are also getting access to it
this week up until Friday the 5th. More info on Tom's inner circle at:

http://YOURCLICKBANKID.burnthefat.hop.clickbank.net/?page=inner_circle

<<<END FIRST SOLO EMAIL NOW>>>

DOWNLOAD THE SECOND SOLO EMAIL IN A PRE-FORMATTED TXT FILE

or copy and paste the solo email below...

<<<BEGIN SECOND SOLO EMAIL NOW>>>

*Don't forget to insert your affiliate links

Subject Line Suggestions:

how to gain muscle and lose fat at the same time

E-mail Text:

Hi firstname,

How can I gain muscle and lose fat at the same time?
That’s right up there with “How do I get six pack abs”
as one of the most frequently asked fitness questions
of all time.

The problem is, when you ask it, you get all kinds of
conflicting answers - even from experts who are supposed
to know these things.

So what’s the deal? Is it really possible to lose fat
and build muscle at the same time?

There's now a definitive answer, which is backed by
science and real world case studies:

YES - you can gain muscle and lose fat at the same time!

Natural bodybuilder and fat loss expert Tom Venuto has
just published a new ebook on the subject that explains
it in detail, called:

"The Holy Grail Body Transformation Program:
how to gain muscle and lose fat at the same time"

 http://YOURCLICKBANKID.burnthefat.hop.clickbank.net

You've probably heard me speak about Tom Venuto
before. I have so much respect for his work, and I think
everyone should follow what he’s doing as well...

Tom has definitely hit a home run again with this
new "holy grail" book.

The Holy Grail is a 74 page ebook that is destined to
set the record straight in a way that you could say
it's the LAST WORD on gaining muscle and burning
fat at the same time;

It's impressively referenced with peer-reviewed research
and frankly, it just makes sense.

New discoveries in the emerging sciences of within-day
energy balance, nutritional periodization, nutrient
timing and natural hormonal manipulation have pointed
the way to a proven method of achieving simultaneous
muscle gain with fat loss...

...and it's NOT what most people think!

There's NO magical workout program or supplement that
assures you of gaining muscle while stripping off fat.
It takes hard work.

This is not an easy goal to achieve - So if you're looking
for magic bullets, go elsewhere. This is a serious, scientific
and very strategic program.

But for anyone who is serious about getting leaner AND
more muscular, you just have to take a look.

Here's a sample of what you'll learn inside the "Holy Grail
Body Transformation System ebook:
    
* Why you MUST understand "energy partitioning" - the fat
burning, muscle-building process BEYOND CALORIES-IN vs
CALORIES OUT! (page 13)

* Tthe keys to forcing your body to drive energy and protein
 INTO MUSCLE CELLS and pull calories OUT OF FAT CELLS! (page 13)
   
* "The power of hormones to dramatically shift fat to muscle...
discover what steps you must take to achieve hormonal control
for maximum muscle growth and fat loss (page 13)
   
* The 4 "X-Factors" of concurrent muscle gain and fat loss -
these are the special conditions that allow above average
muscle gains while losing fat at the same time (page 9)
    
* The 5 "X2-Factors" that influence your ability to gain
muscle and lose fat at the same time; They all depend
on your current body composition (lean or fat) and
dieting status (dieted down or not dieted down)...
Depending on which category you're in, it can totally
change your approach (page 11)
   
* How to choose the right body transformation goal: should
you focus on burning fat, gaining muscle or doing both at
the same time?  (page 14)
   
*  How to steal the proven system of training periodization
 from world class athletes and apply it to your muscle-building
 and fat-burning goals...

* How nutritional periodization might be the single biggest
breakthrough for building muscle and burning fat at the
same time - This is HUGE! (page 17-21)
 
* 5 post-workout nutrition strategies to improve muscle growth
 and optimize recovery from your workouts... (page 23)
   
* Carb tapering and carb targeting strategies explained
for 2010... These are the latest updates to the time-tested
techniques used by some of the best bodybuilders, fitness
models and figure competitors in the world (page 24-25)
    
* Cycle dieting techniques under the microscope... find out which
 methods work and which ones will actually make you fatter (pge 27)
   
* 4 reasons why cardio can help you gain more muscle and lose
fat at the same time, if you do it right... and why you will
get weaker and smaller if you do it wrong (page 33)
 
* 8 carb-cycling menu plans ... all DONE FOR YOU, laid out
meal by meal, calculated for precision and results (appendix 1)
   
* Burn the Fat Foods 2.0: ... the official new calorie and
nutrient data base - it's a CLEAN EATING food list -
NO JUNK This is the list of foods you SHOULD eat... (appendix 3)
    
* Tom Venuto's NEW WORKOUT SYSTEM - "TNB" Training -
As Seen in Men's Fitness Magazine ... the perfect way to
train while following the Holy Grail nutrition plan
(FREE BONUS! See bonus section)
 
Here's the deal:

From now until Midnight (PST), March 5th, 2010, you can get a
copy of the Holy Grail Body Transformation program ebook absolutely
f-r-e-e when you purchase the Burn The Fat, Feed The Muscle e-book
from this web page:
 
http://YOURCLICKBANKID.burnthefat.hop.clickbank.net
 
Burn The Fat, Feed The Muscle is the "bible of fat loss" for tens
of thousands of men and women in over 144 countries worldwide and
if you don't have a copy yet, then this is a better opportunity than
ever because you can get the Holy Grail ebook as a bonus
along with the Burn The Fat program.
 
This offer expires on March 5th, 2010 at midnight PST and it
will be taken off the market for at least a couple of months before
it goes up for sale on its own, so I highly recommend you visit
the Burn The Fat website now and jump on this great deal while
you still can. Here's the link again:
 
http://YOURCLICKBANKID.burnthefat.hop.clickbank.net
 
Sincerely,
 
XXXXXXX

PS. You may have already heard of Tom's Burn the Fat, Feed the
Muscle book before, so if you already have it, the other way you
can get his new Holy Grail program is by joining the Burn the Fat
Inner Circle - all members there are also getting access to it
this week up until Friday the 5th. More info on Tom's inner circle at:

http://YOURCLICKBANKID.burnthefat.hop.clickbank.net/?page=inner_circle

<<<END SECOND SOLO EMAIL NOW>>>

Promotional Article

How To Gain Muscle And Lose Fat At The Same Time

“How can I gain muscle and lose fat at the same time?” That’s right up there with “How do I get six pack abs” as one of the most frequently asked fitness questions of all time. The problem is, when you ask it, you get all kinds of conflicting answers - even from experts who are supposed to know these things. So what’s the deal? Is it really possible to lose fat and build muscle simultaneously?

Short answer: Yes, you can gain muscle and lose fat at the “same time.”

Long answer: It’s difficult and it’s complicated. Allow me to explain….

First we have the issue of whether you really lose fat and gain muscle at the “same time.”

Well, yes, if your definition of the “same time” is say, a month or 12 weeks. But in that case, you’re probably not gaining muscle at the “same time” literally speaking, as in, right now this very moment you are reading this, or 7 days a week, 24 hours a day for months in a row.

The best explanation for what’s really happening is that you alternate between periods of caloric surplus (anabolism) and caloric deficit (catabolism) and the net result is a gain in muscle and a loss in body fat.

You see, if you stay in a calorie surplus, it’s the body’s natural tendency for body fat and lean body mass to go up together. And if you stay in a calorie deficit, it’s your body’s natural tendency for body fat and lean body mass to go down together.

There may be exceptions, but the general rule is that it is very difficult to gain muscle and lose fat at the same time - the mechanisms are mostly antagonistic to one another. When it does happen, it’s almost always the result of “unusual conditions” - I call them X factors.

The 4 X-Factors

The first X-factor is “training age” . Ever hear of “newbie gains?” The less trained your body is and the further you are from your genetic potential, the easier it is to gain muscle. The reverse is also true - an advanced bodybuilder with 20 years experience would be thrilled just to gain a few pounds of solid dry muscle in a year!

The second x factor is muscle memory. It’s easier to regain muscle you’ve lost than it is to gain new muscle in the first place (ergo, the fat out of shape semi retired bodybuilder who starts training again and blows up and gets ripped “overnight”).

The third X factor is genetics (or somatotype). Ever heard of the “genetic freak?” That’s the dude who sprouts muscle like weeds even when he’s on the “50-50 diet” (50% McDonald’s and 50% pizza)… and he never gets fat. (That dude chose the right parents!)

The fourth X factor is drugs. It would stun (or sadden) you if you knew how many people take performance and physique-enhancing drugs. I’m not just talking about pro bodybuilders, I’m talking about “Joe six pack” in the gym - not to mention those fitness models you idolize in the magazines. How did they get large muscle gains with concurrent fat loss? Chemicals.

I’m not a gambling man, but I’ll place a wager on this any day: I’ll bet that in 99% of the cases of large muscle gains with concurrent large fat losses, one or more of these x factors were present.

That’s not all! There are actually 5 more X factors related to your body composition and diet status (the X2 factors). But I’ll have to talk about those later.

So you’re not a beginner, you don’t take roids, you’re not a genetic freak and you have no muscle memory to take advantage of. Are you S.O.L? Well, I do want you to be realistic about your goals, but…

There IS a way for the average person to gain muscle and lose fat at the same time.

The Secret: You have to change your “temporal perspective!”

Traditionally nutritionists and fitness pros have only looked at calorie balance in terms of 24 hour periods. At midnight, you could tally up the calories like a shopkeeper closing out his register, and if the balance were positive, you’d say you were in a surplus for the day. If the balance were negative, you’d say you were in a deficit for the day.

But it’s entirely possible that you might pass through periods of “within-day” surplus where you were in a highly anabolic state (for example, you eat the biggest, highest carb meal of the day after your workout), and you were in a deficit the rest of the day.

If you did intense weight training, and you timed your nutrient intake appropriately, Isn’t it possible that you could gain a small amount of muscle during those anabolic hours, while losing fat the rest of the day? Granted it might only be grams or ounces - but what if you kept that up for a week? A month? Three months?

As you pan out and look at the bigger picture, what if most days of the week you were in a deficit for the entire day, and on some days you were in a surplus? If so, then isn’t it possible that over the course of the week, you’d have a small net gain of muscle and loss of body fat a a result of the caloric fluctuation?

These within-day and within-week phases are called microcycles and mesocycles. If you also had a primary goal with a longer term focus of several months, say 12 weeks or 16 weeks, that would be a macrocycle.

What I’ve just described is nutritional periodization. Some people call it cyclical dieting. it’s where you manipulate your calories (primarily by fluctuating carbohydrate intake, hence “carb cycling”) in order to intentionally zig zag your way through periods of surplus and deficit and create specific hormonal responses.

The end result: muscle gain and fat loss during the same time period!

I know that someone out there is having a hissy fit because I’ve only talked about calories: deficits and surpluses. Rightfully so. Calories matter but there’s more to it than calories - most importantly, hormones and “nutrient partitioning.”

If you’re in a calorie deficit you are going to pull energy from your body.The question is: From WHERE? If your hormones are out of whack and you’re eating crap, you could lose more muscle than fat in a deficit and gain almost pure fat, not muscle, in a surplus!

But WHAT IF you could manipulate within day energy balance, use nutritional periodization AND control your hormones with food and lifestyle strategies?

Make no mistake - concurrent muscle gain and fat loss is a difficult goal to achieve. The good news: difficult does not mean impossible. Or as George Santayana said, “The difficult is that which can be done immediately, the impossible, that which takes a little longer.”

The Holy Grail Body Transformation Program: How to Gain Muscle and Lose Fat at The Same Time

You can learn more about gaining muscle and losing fat at the same time in Tom Venuto's new e-book called, "The Holy Grail Body Transformation System."

You’ll learn all about nutritional periodization, cyclical dieting, hormonal manipulation, within day energy balance, nutrient partitioning, AND the all the X factors, including the 5 “X2-Factors” - which are the keys to gaining muscle and losing fat at the same time.

You’ll also get Tom's new “TNB” training system, as seen in Men’s Fitness magazine (the complete, expanded version that Men’s Fitness didn’t have room to print).

At the moment, The Holy Grail ebook is not for sale separately and there are only two ways you can get it.

From now until Midnight (PST), March 5th, 2010, you can get a copy of the Holy Grail Body Transformation program ebook for FREE when you purchase the Burn The Fat, Feed The Muscle e-book from this web page:
www.BurnTheFat.com

The other way you can a a copy is by joining the Burn the Fat Inner Circle at:
www.BurnTheFat.com/innercircle

After March 5th, 2010 at midnight PST The Holy Grail will be taken off the market for a period of time while Tom is collecting case studies and getting feedback from users, to include in the final edition - which WILL be released for sale separately later this year.

Visit the Burn The Fat website now and jump on this deal while you still can.

<<<DOWNLOAD THE LAST CHANCE SHORT SOLO EMAIL IN A PRE-FORMATTED .TXT FILE>>>

or, copy and paste the solo email below:

<<<BEGIN LAST CHANCE SHORT SOLO EMAIL NOW>>>

*Don't forget to insert your affiliate links

Subject Line Suggestions:

last chance to get the holy grail of fitness
HOLY GRAIL BODY - too good to miss
HOLY GRAIL offer ends tonight
Doors slam shut tonight!

Remember, this promotion runs until Friday, March 5th and we are going to be posting more affiliate marketing materials here each day of the promo, including articles and a last chance email. 

***Earnings Disclaimer: BurnTheFat.com makes no promises or assurances about earnings, commissions, conversions or income potential.