Tom Venuto's Burn The Fat
Landing Pages (Updated March 2012)
How to Send Traffic to Alternate Landing Pages Through Customized Clickbank Hoplinks
Our special landing pages allow you to send traffic to alternate versions of our sales letter or sales video, including long copy written letters, video sales presentations and no pop up versions of the sales letters.
We also have ARTICLE LANDING PAGES which provide valuable information to the visitor. While not a direct sales pitch, the articles do pre-sell the visitor on the knowledge of the author and the value of the ebook. At the end, the articles flip the visitor to the main sales page.
Why use an alternate landing page, when our proven highest-converting sales letter is on the home page?
You might find that one sales letter works better for your audience than another, or you might want to send traffic to an article that provides valuable information and presells first, rather than to a direct sales pitch.
Please note that sending traffic to an article landing page instead of to the official sales page is optional, and you may convert higher or lower than sending to the main sales page.
Sending traffic to a direct sales pitch is usually ideal for highest conversions. However, there are some advantages to using article landing pages.
Sending traffic to an article page doesn't involve a sales pitch, it's just valuable content. There's no pressure to buy. What happens in the majority of cases though, is the visitor clicks through to the sales page after reading the article, and even better, the visitor is now pre-sold because of the value given in the content and the credentials of the author are seen at the bottom.
Why does this matter to you? Because if you are a list owner, or you have a twitter following or a facebook group or any other type of "herd" that you communicate with, you cannot send nothing but sales pitches 100% of the time and expect to maintain an optimal relationship with your followers.
Most list owners and leaders of any online group will tell you that you need to give away some good, juicy free content if you want to maintain the interest of your readership. Content landing pages allow you to do this...
In essence you're saying, "Hey I found a great article on this fat burning method by Tom Venuto, check it out." You come across as a good guy, doin your readers a favor by sending them to some great free info instead of always straight to a sales pitch. The great part is, the free info sells too, only in an indirect fashion.
Best Method: Promote With an E-Mail List!
If you have a mailing list, you can send out a quick email telling your readers to check out a helpful article or direct link to one of our alternate sales pages.
Promote to Landing Pages Without an E-Mail List!
If you don't have an email list but you still want to promote our product as an affiliate, these landing pages give you another great way to do it. Simply send traffic to our landing pages through your spcially coded landing page hoplink. This method works especially well if you send valuable articles through social networking sites, and the best part, these methods are free:
1. Twitter
2. Facebook
3. Blog comments
4. Forum posts
5. Personal emails (message or signature file)
6. Any where else that you can post links to valuable content (without spamming).
We plan to add more of these article landing pages in the future, so stay tuned for more links. We will NOT be providing links for our entire content library, only for the articles which have already been proven to get good click throughs to the sales letter and good conversions. We usually test the article pages first using our own list, and when we see a favorable response and a large sales spike, we turn those into landing pages that you can send traffic to yourself.
Thank you for your support,
Tom Venuto, Author and publisher,
Burn The Fat, Feed The Muscle
PS. Check back to this page
often because many other landing page hoplinks will be
added soon.
Tweet/Facebook Status:
How To Get Ripped Like A Bodybuilder,
Fitness Model Or Action Movie Star: http://YOURCBID.burnthefat.hop.clickbank.net/?page=how_to_get_ripped
Instructions: This landing page does not contain any popups or hoverads, on entry or on exit. Our exit pop ups capture a bare mininum of 10% additional sales, sometimes more, so why would you want to send traffic to a no pop up page? We created this option for pay per click (PPC) advertisers. Some PPC platforms do not allow you to send traffic to a web page that has pop ups or auto-start videos. There is no other reason to use this page. Our sales pages with exit pop ups generate far more sales.
Instructions: This landing page contains our sales video presentation (autoplay version), opt-in form, add-to-cart buttons, and some testimonials - but there is no sales letter included. The page also includes our highly-successful exit popups, which have proven to save a bare minimum of 10% additional sales that would have otherwise been lost. Please note that this page converts very well, but it is not our current control. The sales letter on the home page, using the standard clickbank hoplink is always our current control. However, we have noticed conversion rates vary widely from one affiliate to the next and one sales letter to the next, and many affiliates like to split test multiple landing pages when given the option. This page might work better than our control for visitors who are watchers and skimmers, not readers, since there is no long copy on this page.
Instructions: This landing page is a complete sales letter targeted at men and documents many of our recent male success stories. This sales page format has performed very well during our in-house testing. Feel free to split-test sending male traffic to this page against the main video sales letter.
Instructions: This landing page is a complete sales letter targeted at women and documents many of our recent female success stories. This sales page format has performed very well during our in-house testing. Feel free to split-test sending female traffic to this page against the main video sales letter.
Instructions: The custom hoplink above will send traffic directly to the most successful long copy sales letter we ever used, which ran from 2003 to the spring of 2010. This letter still converts very well, although our video sales letter beat the "outlaw bodybuilder" long copy letter in a split test. Why use this "bodybuilding" letter? If you have an audience that is interested in a bodybuilding diet program, or if you want to send traffic generated through bodybuilding related keywords, or if you simply don't like videos, for whatever reason, then you can test sending traffic to this letter.
Instructions: This custom hoplink will send traffic to the best-converting product review we have ever published. Send traffic to this page if you think the prospective customer would benefit from reading a product review and you don't have one published on your own website.
Instructions: This custom hoplink will send traffic to the official Burn The Fat frequently asked questions page. Send traffic to this page if you think the prospective customer may have some questions or concerns about purchasing our program.
Transform Your Body From Fat to Muscle in 49 Days NEW TOP CONVERTING ARTICLE/SALES LANDING PAGE!
Tweet/Facebook Status:
Transform Fat to Muscle With the Amazing 49-Day Body Transformation: http://YOURCBID.burnthefat.hop.clickbank.net/?page=fat_to_muscle
Solo Email #1: (long version)
Subject line suggestions:
Solo Email #2: (short version)
Subject line suggestions:
Solo Email #3: (short e-mail: good for solo or follow up)