November 23, 2009

2nd Solo Email is now available - This is the "Last Chance Reminder" Email. Copy and paste the text at the bottom of this page or from this pre-formatted text file:

DOWNLOAD THE SECOND SOLO EMAIL IN A PRE-FORMATTED TXT FILE

November 18, 2009

Burn The Fat Holiday Challenge Opens For Clickbank Affiliates To Promote... Commissions Payed out on TWO products in ONE promotion...

We launch our first fitness contest this Thursday the 19th and registration runs until Wednesday November 25th. As an affiliate you can promote the contest starting now through the 25th.

Best part: promote the contest, and you can sell BOTH of our best selling clickbank products

* Burn the Fat, Feed the Muscle ebook
* Burn The Fat Inner Circle Membership (now available to sell via clickbank

At the simplest level, all you have to do is tell people about the fitness contest and say, "Buy the Burn The Fat e-book or a Burn The Fat Inner Circle membership and you are automatically eligible to enter the contest. It's that simple.

Even better part - this is, for all intents and purposes - a soft sell promotion because we are really encouraging people to better themselves by entering a fitness self-improvement contest and the sale just happens to come along for the ride.

We are currently in pre-registration and the response already has been off the charts.

After my initial public announcement on my blog, there were over 500 comments and they are still coming in.

And in the Burn The Fat Inner Circle community, we just hit our all time high in current membership enrollments (since 2006!).

We have just posted the first of several pieces of promotional material you can use to promote the Burn The Fat Holiday Challenge contest:

Tomorrow or Friday, we will be adding more marketing materials including detailed contest information, a press release, additional instructions for promoting and additional/alternate email copy, which you can mail to your lists or post on a blog/forum.

We will also provide some holiday related syndicated articles for you to reprint.

Registration closes the day before Thanksgiving, so that's plenty of time to promote.

We are still in early-phase pre-registration mode, but here are three action step recommendations to get you started:

(1) Publish the "My Holiday Challenge To You" article. This was the most commented article ever published in the 5 year history of our blog. The affiliate version can be copied and pasted for your use from this web page: (this article is NOW syndicated: You have permission to reprint this on your own blog, website, forum or in a newsletter).

Click Here For the Holiday Challenge Article.

(2) Send direct traffic to the "Holiday Challenge To You" landing page. This same article as above has been set up on our own burn the fat dot com domain and you can send traffic to it through a special hoplink: This will work well for twitter tweets or facebook posts, because all you have to do is give out the link
http://XXXXX.burnthefat.hop.clickbank.net/?page=holiday

(3) Mail out the 1st Solo Email. If you have an email list, you can also send out the Holiday challenge solo email, which is printed below. To quickly grab the text version, visit the link below.

DOWNLOAD THE FIRST SOLO EMAIL IN A PRE-FORMATTED TXT FILE

**UPDATE**

(4) Publish or Email the Official Holiday Challenge Press Release. The press release will be a great promotion piece to publish on your site or email to your list if you want some copy that is not salesy in nature (press releases are more news-announcement oriented because they are written media-style.) You can find the press release on this page: http://www.burnthefat.com/holiday_challenge_press_release.html

(5) Publish a holiday-themed article and insert a soft-sell line of sales copy at the end pointing to the challenge registration page below. Sometimes, all you have to do is provide good content with a call-to-action at the end. Publish any of these articles on your blog, website, or email newsletter: http://burnthefat.com/affiliate_area/articles-seasonal.html

Then at the end of the article text, append a section of sales copy such as: "To join the Burn The Fat Holiday Fitness Challenge before the doors close, please visit: http://youraffiliatehoplink.com"

(6) Send direct traffic to the "Press Release" landing page. You can send traffic to the press release through a special hoplink: This will work well for twitter tweets or facebook posts, because all you have to do is give out the link
http://XXXXX.burnthefat.hop.clickbank.net/?page=holidaypr

(7) Send direct traffic to the challenge registration page. This page contains the official rules, regulations, prize packages, and registration information all in one spot. You can send traffic to it through this link: http://XXXXX.burnthefat.hop.clickbank.net/?page=challenge

It's not very often you get the chance to promote two products in one promotion. This is helpful because in the event one of your readers or prospects already has the ebook, they may want to grab the membership too, so you can still make a sale.

Remember, the offer is incredibly simple: Purchase the Burn The Fat ebook, OR purchase a Burn The Fat Inner Circle Membership and the customer is automatically eligible for the Burn The Fat Challenge - they'll get registration information automatically (as long as they confirm their email subscription).

That's it for today. Stay tuned for more news in the days ahead.

Sincerely,

Tom Venuto
Author, Burn The Fat, Feed The Muscle

PS.  If you missed our previous announcement about how to promote the inner circle through clickbank, I have reposted that information below:
http://www.burnthefat.com/affiliate_area/inner_circle.html

To see the Burn The Fat inner circle pitch page / sales letter, visit:
http://www.burnthefat.com/products/inner_circle.html

<<<DOWNLOAD THE FIRST SOLO EMAIL IN A PRE-FORMATTED .TXT FILE>>>

or, copy and paste the solo email below:

<<<BEGIN FIRST SOLO EMAIL NOW>>>

Subject Line Suggestions:

Huge Buzz Over Burn The Fat Holiday Challenge
Huge Buzz Over New Type Of Fitness Contest
Get Leaner While Others Pack On Holiday Pounds???

E-mail Text:

Hi (Firstname),

A few days ago, fat loss author/expert Tom Venuto
issued a bold challenge to hundreds of thousands
of people...

Basically, he "called them out," (but in a motivating
sort of way, that is).

Tom was making an announcement about a new type of
fitness transformation challenge contest that will
run - get this - through ALL the holidays:

Thankgiving (US), Christmas and New Years.

He actually suggested that now is the BEST time to
transform your body and that procrastinating until
New Year's is a pointless waste of time. If you
wanted a better body, why wait, right?

He also said that he thinks its downright "neurotic"
to believe that you can't get leaner AND enjoy holiday
food at the same time.

According to Tom, that is a catastrophic form of
"EITHER / OR THINKING" which leads many people to
procrastination or self-sabotage.

You can read more of Tom's "call to action" here:

http://XXXXX.burnthefat.hop.clickbank.net/?page=holiday

To say there was a "response" would be an understatement...

Tom's blog had something like 500 comments on it when he
first issued this challenge and he hasn't even opened the
contest registration yet.

He also hasn't released the prize package list yet, but
rumor has it, he is sending the overall winners somewhere
tropical... a warm place to show off a hot new body in the
dead of winter! Nice.

But if it wasn't the prizes, what created all the buzz, then?

Well, Tom simply asked two questions in his challenge announcement:

(1) "Are you concerned about dealing with holiday food and
drink temptations that might lead you to become one of
the "holiday fat gain" statistics?"

(2) "If so.... DO YOU ACCEPT MY CHALLENGE TO GET IN BETTER
SHAPE OVER THE HOLIDAYS?"

hundreds upon hundreds of people raised their hands and
said, "YES, I accept the challenge!"

It became clear that what people need more than
"another diet program" is MOTIVATION.... INSPIRATION...
and a REASON WHY to get up, move, and change the things
that need improving.

By providing a goal (a contest), a source of motivation
(prizes and recognition), accountability (A forum with
THOUSANDS of like-minded fitness enthusiasts to help
you along) and expert advice (a place with coaching and
education resources), THAT combination was the trigger
that had so many people say YES to this challenge.

Maybe, if you too say "YES, I accept your challenge,"
a fitness competition during the holidays could be an
event that not only keeps you from gaining fat from the
season's indulgences, but could inspire and motivate you
to achieve your best shape of the year, or even the best
shape of your life.

I can tell you this: I've heard it myself from a lot of
people; it's reward enough to get through the "holidaze"
in better shape than you began them; winning would just
be the icing on the cake.

I agree. And I believe you CAN do it NOW - DURING the
holidays - while enjoying the food and festivities
(with balance and moderation), and you will NOT be
one of the procrastinators who say, "I'll start after
New Year's day."

Tom's Burn The Fat Inner Circle Will be "CONTEST CENTRAL"

===> http://XXXXX.burnthefat.hop.clickbank.net/?page=inner_circle

He just opened up a new challenge forum where ALL contestants
and members will converge to post their before/after
results, post their journals and all support each other
towards an incredible "50-DAY-BURN!"

If you want to be a part of online fitness history and
become a contestant in the first-ever 50 Day Burn The Fat
Holiday Challenge, you will be instantly eligible for
the contest and get access to the challenge forum when
you join the inner circle:

===> http://XXXXX.burnthefat.hop.clickbank.net/?page=inner_circle

Another way to get started: Read (or Re-Read) Burn The Fat,
Feed The Muscle.

If you don't have this ebook yet, this is the classic
manual that many people call the "bible of fat loss" -
it's a virtual roadmap for how to eat, train and get
motivated to win a transformation contest or, simply
get yourself in the best shape of your life

Get Burn The Fat =====> http://XXXXXX.burnthefat.hop.clickbank.net

Anyone who already owns Burn The Fat, Feed The Muscle is
automatically eligible to enter the contest, with no
other purchase required.

Registration for the contest will open at the Burn The Fat
Inner Circle on Thursday, November 19th. There may be
some restrictions and the contest is void where prohibited
by state or country law.

More details are coming soon.

you can read Tom's Holiday Fitness Challenge call to arms,
and get on the notification list about the contest prizes,
rules and instructions by visiting this page:

http://XXXXX.burnthefat.hop.clickbank.net/?page=holiday

To your best body transformation, while enjoying the
Food and festivities of the holidays at the same time!

<<<END FIRST SOLO EMAIL NOW>>>

DOWNLOAD THE SECOND SOLO EMAIL IN A PRE-FORMATTED TXT FILE

or copy and paste the solo email below...

<<<BEGIN SECOND SOLO EMAIL NOW>>>

Subject Line Suggestions:

Take the challenge and prove something to yourself

E-mail Text:

Hi (Firstname),

There's not much time left to win a 6 days/5 nights
luxury vacation to Jamaica and other valuable prizes
in the Burn The Fat Challenge:

http://XXXXX.burnthefat.hop.clickbank.net/?page=challenge

Transform your body in 50 days with Burn The Fat and you could win. But hurry! Time is running out. Wednesday, November 25th, 2009 is the last day to enter.

Read on for the contest rules and see the JUST POSTED details
of the prize package including breathtaking photos of the tropical
resort where two winners will be vacationing:

Negril, Jamaica, on the world famous white sands of the 7-mile beach:
http://XXXXX.burnthefat.hop.clickbank.net/?page=challenge

The Burn The Fat Inner Circle forums have exploded, as there are
already over 2500 threads in the Holiday contest forum.

Some of the contestants are totally "in it to win it." However,
let me leave you with a profound thought...

Tom Venuto envisioned, created and hosted this contest - at the most unlikely and arguably inconvenient time of the year imaginable, through Thanksgiving, Christmas and New Year's - and for a reason.

He did it to give you an opportunity to prove to yourself that if
you can do it over the holidays, then you can do it any time.

I also believe that not only can you do it, you can do it
and enjoy all the holidays have to offer at the same time.

In fact, I think you'll enjoy the holidays even more with the
feeling you'll have finishing the year strong and and starting
the new year on the right foot.

So take a look at the updated contest details on Tom's website now
because this opportunity will be gone until next year:

http://XXXXX.burnthefat.hop.clickbank.net/?page=challenge

Sincerely,


PS. Don't forget to press the play button and hear the audio...
it will get you in the "tropical beach mood!"

http://XXXXX.burnthefat.hop.clickbank.net/?page=challenge

PPS. Tom has told me that the final entry deadline is THIS WEDNESDAY, November 25th, 2009 at 12:00 midnight PST.  The deadline is absolutely final. No one gets in even one minute late because you must have already submitted before and after photos and actually STARTED your 50 day fitness transformation by Thanksgiving day (Thursday, November 26th). You will not make the cutoff if you wait til the last minute. Please take  a look at the newly updated contest page for the details and prize packages at:

http://XXXXX.burnthefat.hop.clickbank.net/?page=challenge

<<<END SECOND SOLO EMAIL NOW>>>

Remember, this promotion runs all the way until Wednesday, November 25th and we are going to be posting more affiliate marketing materials in here almost every day, including more articles, a press release and more emails.