Some of our copywriting and sales-savvy affiliates have asked us if they could send traffic straight to our order page instead of to our long-copy sales letter, which is our default landing page. We are pleased to announce that the answer is now yes!

The brief tutorial below will explain exactly why you might want to send traffic to our order page (and why you wouldn’t), how to link to our order page with a custom hoplink, some tips for making this strategy most effective, and a legal advisory.

Tutorial

This is our main landing page (our long copy sales letter):
http://www.burnthefat.com

This is our order page:
http://www.burnthefat.com/order.html

Sending traffic directly to the order page is very easy. You simply need a customized hoplink that will credit you as the referrer of the sales.

Here’s the special order page hoplink:
http://XXXXX.burnthefat.hop.clickbank.net/?page=order

Make sure you replace the field of XXXXX with your Clickbank ID. Then you can test your link to make sure it directs you to the order page here:
http://www.burnthefat.com/order.html

Once you’re on the order page, click on one of the order buttons, which will take you to the Clickbank shopping cart (where payment information is entered). Scroll to the very bottom of the shopping cart page and look for a field that says:

[affiliate = your clickbank id should appear here]

Check to make sure your Clickbank ID is in the field, which will indicate a working custom hoplink.

How to Make the Most of the Order Page Linking Strategy

We cannot guarantee any conversion rates as there are far too many factors that affect conversions. What we can say is that our long copy sales page has consistently converted between 1.0% and 1.3% over the eight years we have been in business.

This is our conversion rate on ALL traffic that hits the page, so it’s an overall average. Some traffic sources (unqualified, cold PPC, etc) convert lower and some traffic (qualified and pre-sold) converts higher.

Our letter has been through countless split tests and improvements since our early days and continues to convert well for us on qualified traffic. Long copy works as well as it ever has. However, video is getting a lot of attention in the past year. 

We plan to continue split testing, including testing video sales letters and video plus text sales letters in the near future. Some of our affiliates are already testing video sales letters on their end with excellent results. That’s actually what prompted us to allow our affiliates to send traffic directly to the order page (bypassing our sales letter and instead using their sales presentation).

Some of our affiliates have either written their own text sales letter which they felt was more suited towards their website visitor’s demographics, or they created a video sales presentation. These are either live action (“talking head”) videos or a power-point type video (Camtasia, Keynote, etc). They posted their letter or video on their own domain and include an “order” button or “add to cart” button. That order button takes traffic from their sales letter or video straight to our Burn the Fat dot com order page.

Results have been mixed so far, but we know that’s because the success of the strategy depends on how good a sales presentation you do in your video (we’ve seen some really great videos but also some really bad ones). Video is hot right now, but a poor sales presentation won’t work just because video is the media instead of text.  If you can create an excellent sales presentation on video, it’s highly possible that you could get a higher conversion rate than text. The only way to know is to test.

If you’ve ever worked successfully in sales, you’re a prime candidate to do a talking head video review or sales presentation. If you’re in great shape as a result of using Burn the Fat, Feed the Muscle, you’re also a prime candidate for live action video (show off the bod!) If you have copywriting skills, you’re a prime candidate to write a script for a power point-type video sales letter or pen your own written sales letter.

We STRONGLY urge you not to send traffic to our order page without giving a complete sales presentation on your website. You have to “sell” or “pitch” the product before you link to an order page, otherwise you’re putting the cart before the horse.

For example, sending traffic from a text link, article or a banner straight to our order page generally won’t work well. If you do not have the expertise to write and or videotape a complete sales presentation, then it’s better to keep sending traffic through BurnTheFat hoplinks to our proven and tested main sales page (landing page) here:

http://www.burnthefat.com

IMPORTANT: Putting a sales presentation on your own site does not give you license to make any claim you want. If you write your own sales letter, it must be fully legal, in accordance with all our affiliate agreement terms and Federal Trade Commission (FTC) compliant. As a best practice, we’d like to hear from you and review your letter or video before you go live, in order to ensure legal compliance.

If you have any questions or if you would like to get a critique of your sales letter, ebook review, video script or completed video, please contact us at: http://www.BurnTheFat.com/contact.html.

Sincerely,

Tom Venuto
Author of BurnTheFat

John Sifferman
Site Manager and Affiliate Director

P.S. For all general affiliate-related questions, please use the Contact Us Form and direct your question to the attention of John or the affiliate manager.