JULY 2010: NEW VIDEO SALES LETTER HAS SKYROCKETED SALES!

I'll be honest with you. I heard the claims about video sales letters - even straight from other top clickbank vendors. But as much as they caught my attention, I wouldn't have believed them if we hadn't tested it on our own product and seen the results with my own eyes.

It's true. Video sales letters work. It has almost become a cliche now... "I switched to video and my sales doubled!" But that's EXACTLY what happened.

But it takes more than just a video - it takes a great sales pitch. I've seen other vendors try it and their videos bombed. Great video sales letters start with a great video script with masterful copywriting. Because I wanted to be SURE we had a great pitch, we split tested the written version of our video sales letter against the written sales letter that was our long time control. The new pitch (in writing) won the split test by 30.9% with almost 100% confidence, after 100,000 visitors. Phase I: Success!

Then we took that same written pitch and converted it into a screen capture (powerpoint) video with voiceover. Conclusive results didn't take long. Sales SKYROCKETED - LITERALLY INSTANTLY. We achieved a BARE MINIMUM of another 66% increase across all traffic (we think it will be higher over time due to our follow up system). All together, this means our conversions AND sales have literally doubled since May. Phase II: SUCCESS!

From our meticulous and systematic testing, we know that both the message AND the medium (video) have increased our sales. It's a great sales pitch, and it's delivered in a multi-sensory media via video. And our testing is far from over. We will continue testing the video, the video page elements and the male-female segmentation landing page to lift response even higher so you make even more sales. Then the next phase will be re-vamping our opt-in and email follow up sequence to re-close prospects who didn't purchase on the first visit.

Also, the exit pop up is capturing an additional 10% of (would have been) lost sales - AT THE FULL PRICE (no down-sell). We are testing a $4.95 trial on the 2nd exit pop and that is saving even more sales (it's found business because those visitors were REALLY on the way out).

Maybe even more important, we are successfully selling to more women than ever before in our product's history (our old letter was very "bodybuilder oriented" which may have intimidated some women). It is also selling extremely well to general audience traffic and to cold and PPC traffic...

Being that google is so tempermental these days, I put up a yahoo campaign and immediately started making sales at a large profit margin. I was proud of myself, because I've never claimed to be any kind of PPC whiz. In fact, I could never make Yahoo's PPC engine work all that well for me before... but I have to confess, it didn't take a lot of skill - it was easy with the conversion rate so high and the pitch now catering to the mainstream audience.

And then there's email...

As you probably know, endorsed email promotions can raise response rates far above the page average. Below is a screenshot of the first Burn The Fat affiliate who promoted to his mailing list with a solo email and a personal recomendation for our program, sending traffic to our new sales page. You'll notice he made 1 sale in every 14 clicks - thats a 7.1% conversion rate!

I want to point out - that was ONE EMAIL! When I do promos I almost always send out two or even three emails, otherwise it's money left onthe table. I imagine if he would have mailed a second time, he might have hit 400-500 sales.

Ok, but that's only one affiliate. And he has a decent sized mailing list. And a good relationship with his subscribers. And endorsed email promotions convert high anyway. Not fair, right? Well, yeah. But... here are the conversions for our top affiliates since the new sales letter has gone active, and these are affiliates sending SEO and PPC-driven traffic:

Affiliate #1: 1 in 14 (7.1% conversion)
Affiliate #2: 1 in 143 (0.7% conversion)
Affiliate #3: 1 in 12 (3.1% conversion)
Affiliate #4: 1 in 89 (1.12% conversion)
Affiliate #5: 1 in 30 (3.3% conversion)
Affiliate #6: 1 in 28 (3.57% conversion)
Affiliate #7: 1 in 79 (1.26% conversion)
Affiliate #8: 1 in 6 (16.6% conversion)
Affiliate #9: 1 in 16 (6.25% conversion)
Affiliate #10: 1 in 9 (11.1% conversion)

This data was collected after our new sales letter was up for only one week, so I'm not going to claim these numbers are statistically significant yet, but these ARE our actual conversion rates straight from clickbank analytics.

Do not take my word for it. Send traffic and see for yourself how you convert. Your results WILL vary based on the source and quality of the traffic you send, the amount of pre-selling you do, and the relationship you have with your list, if your traffic comes from endorsed email.

Bottom line: Our affiliates are making more sales than ever - clickbank gravity proves it - we went up 31 gravity points in the first week the new sales video was up and that was BEFORE we even announced it to our affiliate list! NOW is the best time in our entire product history to promote... and we've been on clickbank since 2003!

- Tom Venuto, Author & Publisher.

PS. We are just getting started. More BIG news and new BURN THE FAT PRODUCTS to be announced very soon.

NEWS: JULY 29, 2010: NEW SOLO EMAIL MAKES ONE AFFILIATE 277 SALES - AFFILIATE VERSION NOW AVAILABLE

Did you see that image above that showed the affiliate who made 277 sales from sending one solo email? Well, now we've got an affiliate version of that same email template that is ready for you to copy and paste and send out to your subscribers.

NEW! Get Your Tested and Proven Solo Email Here:
www.burnthefat.com/affiliate_area/solo_emails.html

BURN THE FAT TEAMS UP WITH TEAM CARLTON AGAIN

For years, most of our affiliates immediately guessed that the Burn the Fat sales letter, which resulted in a 4 year consecutive streak at #1 on clickbank, was written by a pro copywriter. Turns out that is partially true.

Actually Burn the Fat, Feed the Muscle author Tom Venuto (who considers himself an "amateur copywriter") penned the best-selling letter himself. But yes, he had help... Best in the world: Renowned copywriter John Carlton wrote the famous "Outlaw Bodybuilder" headline and helped fine tune the copy.

John also coached Tom for over 3 years when Burn the Fat originally launched, as part of John's original elite "insiders club."

Now Tom and the Burn the Fat crew are teaming up with Carlton and his stable of writers again in 2010. No doubt, you'll be seeing the Carlton influence and you can count on this master-mind to lead to some big breakthroughs ahead. It's a great time to be on board the Burn the Fat affiliate team.

AFFILIATES NOW MAKING $49 AND $70 COMMISSIONS

In 2010, the Burn the Fat membership website (the Inner Circle) opened to all clickbank affiliates through the BURNTHEFAT product line. Commissions pay out at approximately $29, $49, $49 and $70 from a proven and tested high converting sales page.

Some of our affiliates are seeing $49 and $70 commissions without lifting a finger. We have set up our autoresponder series and back end follow up with links to this new product. Once visitors are cookied with your clickbank hoplink, you may start seeing these additional sales with no extra work.

See the pitch page here: Burn The Fat Inner Circle Sales (Landing) Page

Get hoplinks and more details here: Burn the Fat: Inner Circle Clickbank Affiliate Info Page

New products always sell like gangbusters when they are first released, so don't get left behind on this! We will be announcing a formal promotion in the near future and affiliate tools are under development, but don't wait. For immediate marketing assistance, please contact me at http://www.burnthefat.com/contact.html, and put your message to the attention of: John Sifferman, affiliate manager.

NEW BANNER ADS MAKING SALES DAILY

We've just recently been putting some new banner ads to the test (we never release affiliate tools unless they're already proven) and we've been ecstatic with the results. What a difference it makes when you hand-pick a perfect image and pair it up with time-tested and proven sales copy. Our new banners are a MAJOR update in quality since our last batch was made up, and we know they are making sales both for us and our affiliates who have chosen to get a head-start by placing these before anyone else does.

Click the banner ad to be directed to the entire database!

New Affiliates: Welcome to the Burn The Fat affiliate area.

If you just subscribed to the Burn The Fat affiliate newsletter, the first thing you should do is to go check your email to confirm your subscription so you can get our affiliate area updates by email.

If you haven't subscribed to the Burn The Fat affiliate newsletter yet, please take a few seconds to go to the affiliate newsletter subscription page and take a moment to subscribe so you don't miss out on important affiliate promotions and tips. Special promotions are ONLY announced by email through the affiliate newsletter and unless you confirm your subscription, you will not receive any newsletters.

If you're new to affiliate marketing and or clickbank, the first thing you should do is look in the upper left hand corner of this affiliate area at the numbered links under "How To Start." Go through steps 1 through 4, and then if you have any questions, feel free to email me at any time.

Returning Affiliates: Welcome back to the Burn The Fat affiliate area.

If you're already an affiliate and subscriber, then welcome back! You can use the navigation links on the left hand side of the page to find what you are looking for - book covers, banners, articles, affiliate marketing information and more.

Watch your email over the coming weeks for announcements about additional promotional tools we'll be adding to this affiliate area. We update this affiliate area often, usually once a month. If you have any questions, please don't hesitate to contact me personally.

Last but not least, it is very important that you read our affiliate agreement before you begin to advertise and promote. The use of spam or any other illegal form of affiliate advertising can result in the termination of your affiliate account by clickbank. Unfortunately, some affiliates have been using illegal forms of advertising without knowing it was illegal because they didn't read our affiliate agreement. Please note: our most recent agreement prohibits the use of ANY form of advertising on ebay, including classified ads:

http://burnthefat.com/affiliate_area/affiliate_agreement.html

Sincerely,

Tom Venuto,
Author and Publisher

John Sifferman,
affiliate manager
Burn The Fat, Feed The Muscle
www.BurnTheFat.com
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